Latona’s is a respected brokerage for online businesses, but it isn’t the only path to a great exit (or acquisition). Depending on your deal size, timeline, and how much hand-holding you want, these seven alternatives can deliver more reach, stricter vetting, or a more modern, tool-driven workflow.
The mini-table gives a quick snapshot. Scroll down for concise, research-style summaries of each option and when they shine.
| Platform | Overview |
|---|---|
| Ecomswap | White-glove e-commerce/SaaS brokerage with AI valuation tools & escrow. |
| Empire Flippers | Vetted, revenue-positive listings with proof-of-funds unlock & migration. |
| Quiet Light | Founder-led brokerage with free valuation & fast closings. |
| FE International | Investment-bank-style M&A advisory for larger SaaS & e-commerce exits. |
| Flippa | High-liquidity global marketplace with AI valuations, AI matching, Escrow.com. |
| Website Closers | Franchise-backed digital asset brokers with financing support & national reach. |
| Acquire.com | 500k+ qualified buyers & confidential listings with streamlined LOI/APA & Escrow.com. |
1. Ecomswap: A Latona’s Alternative with concierge brokerage & AI-driven valuations
Ecomswap is built for profitable e-commerce and SaaS brands that want a premium, end-to-end experience. A dedicated broker manages everything: preparing investor-ready financials, crafting a polished listing, running targeted outreach to pre-qualified buyers, negotiating terms, and coordinating escrow and contracts. Beyond the human touch, Ecomswap layers in AI valuation tools (SaaS, Shopify, YouTube, and more) to set data-grounded pricing and strengthen negotiations. A proof-of-funds buyer pool keeps conversations focused on serious bidders, helping many six- and seven-figure deals close quickly with minimal friction.
Get the best price for your business — we take care of the rest.
Start Selling for Free2. Empire Flippers: A Latona’s Alternative with vetted listings & turnkey migration
Empire Flippers operates a curated marketplace where only revenue-positive businesses pass a rigorous screening. Buyers verify funds before unlocking sensitive details (URLs, P&Ls, analytics), which filters out tire-kickers and protects confidentiality. The team also supports post-sale migration—moving domains, tech stacks, and accounts—so transitions feel orderly and supported. For founders who like the reach of a marketplace but want stronger guardrails than generalist sites, EF offers scale plus diligence depth.
Receive an instant valuation with our Ecommerce Business Valuation Tool.
Get My Valuation3. Quiet Light: A Latona’s Alternative with founder-led advisory & fast closings
Quiet Light is run by former founders who have sold businesses themselves, so guidance comes with operator empathy. Advisors help with valuation, exit readiness, packaging, negotiation, and handover, and are known for pragmatic prep work that can lift multiples. The brokerage highlights fast timelines and a focus on confidentiality—useful for owners who want a strategic sparring partner rather than a purely transactional listing service.
Our AI recommends the best listings based on your investment profile.
Discover Miles4. FE International: A Latona’s Alternative with investment-bank rigor for bigger exits
FE International brings banker-style execution to digital M&A. Expect formal valuations, targeted outreach to private equity and strategics, data-room diligence, and tightly drafted legal documentation across SaaS, e-commerce, and content. With a long track record of seven- and eight-figure closings and a global buyer network, FEI fits founders who prioritize discretion, precision, and premium positioning over marketplace exposure.
5. Flippa: A Latona’s Alternative with global liquidity, AI tools & broad asset types
Flippa is the largest open marketplace dedicated to digital assets, spanning content sites, SaaS, e-commerce, apps, and premium domains. Sellers gain instant exposure to a massive buyer base plus platform tools like an AI Valuation Engine, AI buyer matching, benchmarking insights, legal templates, and Escrow.com/FlippaPay for secure closings. Compared with a boutique broker, Flippa favors speed and breadth—ideal for smaller to mid-market deals that need visibility and a wide range of bidders.
6. Website Closers: A Latona’s Alternative with franchise-backed reach & financing support
Website Closers specializes in online brands (Amazon FBA, DTC, SaaS, marketplaces) and operates via a wide franchise network, giving sellers structured processes and expansive buyer access. Brokers assist with valuation, packaging, lender introductions, negotiation, and closing—handy when financing is part of the plan. If national reach and deal horsepower matter more than a single boutique team, this model brings scale without losing dealcraft.
7. Acquire.com: A Latona’s Alternative with 500k+ buyers & confidential SaaS/startup deals
Acquire.com (formerly MicroAcquire) targets profitable online businesses—particularly SaaS and agencies—with confidentiality built in. Sellers can keep identity and URLs hidden until buyers are verified and under NDA. Built-in LOI/APA templates, integrated Escrow.com, and a large pool of qualified buyers help many deals move in the 60–90 day range. For software-heavy or tech-enabled businesses, it’s a modern, privacy-aware alternative to traditional brokerage.
How to pick the best Latona’s alternative (quick tips)
- Hands-off execution: Ecomswap or FE International.
- Curated marketplace + migration help: Empire Flippers.
- Founder empathy & speed: Quiet Light.
- Maximum exposure & DIY tools: Flippa.
- Financing & national reach: Website Closers.
- Confidential SaaS workflow: Acquire.com.
