
Eliott Bucher
Co-founder
We started Ecomswap because we lived the problem ourselves. After building and exiting our own eCommerce brands, we knew the market had a gap and built the firm we wished had existed.
Why Sell with Ecomswap
Founder-grade execution
Confidential by default
50,000+ buyer network
Full-service deal support
Founder-grade execution
A boutique process with investment-bank discipline.
Confidential by default
Every buyer is NDA-bound before seeing details.
50,000+ buyer network
Strategics, funds, and operators across regions.
Full-service deal support
Positioning, outreach, negotiation, diligence, close.
Ecomswap started with a problem we lived through ourselves.
We'd built and sold several consumer brands, and every time we went to exit, the same thing happened. The business was profitable, real, worth something. And there was nowhere good to take it. The investment banks didn't want us; anything under eight figures was too small to bother with. The marketplaces did want us, but they were built for side hustles and flips, full of tire-kickers and buyers who couldn't close. We were stuck in the gap between the two, with a real business and no real process to sell it.
So we'd go it alone. One buyer, no leverage, months of back-and-forth, and an offer that never reflected what we'd actually built. We knew we were leaving money on the table. We just had no better option.
That gap is the whole reason Ecomswap exists. We built the firm we needed back then - a boutique M&A advisory for digital brand owners, run with investment-bank discipline but the speed and straight talk founders actually expect. No bloated process. No middlemen who've never built anything. Just operators who've sat where you sit, running a structured, competitive process that gets your brand the exit it deserves.
Investment-Bank Rigour
We apply the same deal discipline as bulge-bracket advisors - valuation modelling, buyer screening, structured data rooms - at a speed and accessibility that the eCommerce market demands.
Full Confidentiality
Your team, suppliers, and customers will not know you are in a sale process until you decide to tell them. Every buyer is NDA-bound before receiving any information.
Quality Over Volume
We take a limited number of mandates at any one time. Every client gets senior-level attention throughout - not passed to a junior associate once signed.
THE TEAM
Operators, advisors, and dealmakers - built to drive serious outcomes for founders.

Eliott Bucher
Co-founder

Jad Kiwan
Co-founder

Shorif Ahmed
M&A Advisor

Lorenzo Prusciano
M&A Advisor

Lina Tahri
M&A Advisor

Gavin Brennan
Head of Partnerships

Jean Santamaria
Seller Acquisition
Ahmed Raafat
Investment Analyst
Marife P.
Sales Coordinator
Charles S.
Business Development
FULL-SERVICE M&A
Ecomswap operates as a full-service M&A advisor - not a marketplace, not a broker. We own the transaction from mandate to close: strategy, positioning, outreach, negotiation, diligence, and transfer.
Think of us as a small investment bank built specifically for eCommerce. Our founders sold their own businesses and know exactly what it takes to close at the right price.
Mandate Assessment & Positioning
Before going to market, we conduct a full financial review, identify addbacks, benchmark against comparable transactions, and build a compelling investment thesis. Every mandate is priced to maximise competitive tension.
Proprietary Buyer Outreach
We don't list and wait. Our team personally contacts pre-qualified strategic buyers, PE firms, family offices, and operators within our network of 50,000+ verified acquirers. Confidential. Targeted. Competitive.
Negotiation & Deal Structuring
We manage every bid, counter, and structural question. Share deals, asset sales, seller notes - we advise on structure to protect your net proceeds and close at the strongest achievable terms.
Due Diligence Management
We run the data room, respond to buyer requests, and manage the diligence process so you can keep running the business. No surprises, no delays caused by disorganised information.
Legal Coordination & Close
We coordinate with your legal counsel to progress from signed LOI to final SPA - managing escrow, transition arrangements, and post-close obligations so the deal actually closes.
Cross-Border Execution
With offices across North America, Europe, and the Gulf, we access international buyer pools that most boutique advisors simply cannot reach.
Mandate Assessment & Positioning
Before going to market, we conduct a full financial review, identify addbacks, benchmark against comparable transactions, and build a compelling investment thesis. Every mandate is priced to maximise competitive tension.
Proprietary Buyer Outreach
We don't list and wait. Our team personally contacts pre-qualified strategic buyers, PE firms, family offices, and operators within our network of 50,000+ verified acquirers. Confidential. Targeted. Competitive.
Negotiation & Deal Structuring
We manage every bid, counter, and structural question. Share deals, asset sales, seller notes - we advise on structure to protect your net proceeds and close at the strongest achievable terms.
Due Diligence Management
We run the data room, respond to buyer requests, and manage the diligence process so you can keep running the business. No surprises, no delays caused by disorganised information.
Legal Coordination & Close
We coordinate with your legal counsel to progress from signed LOI to final SPA - managing escrow, transition arrangements, and post-close obligations so the deal actually closes.
Cross-Border Execution
With offices across North America, Europe, and the Gulf, we access international buyer pools that most boutique advisors simply cannot reach.
We work with founders and acquirers across North America, Europe, and the Gulf. Hover a location to explore.
Start with a free valuation. Takes 3 minutes. 100% confidential.