The Ecomswap Journal
Collections for every stage of the exit.
Deal breakdowns, valuation playbooks, and founder interviews — working libraries for the moments that matter most.
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$2.1B+
Transaction volume
200+
Brands sold
3.2×
Median EBITDA multiple
68 days
Avg. listing to close
Featured
Market & Trends13 min read
2026 Ecommerce M&A Mid-Year Outlook
Halfway through 2026, the ecommerce M&A market looks nothing like the one founders remember from the cheap-money years. Deal volume has recovered from the 2023 to 2024 trough, but the recovery is uneven and ruthlessly…
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Every story
123 articles across every stage of the exit.
Market & Trends13 min read
2026 Ecommerce M&A Mid-Year Outlook
Halfway through 2026, the ecommerce M&A market looks nothing like the one founders remember from the cheap-money years. Deal volume has recovered from the 2023 to 2024 trough, but the recovery is uneven and ruthlessly…
Read article
Valuation & Multiples13 min read
How AI Is Changing Ecommerce Valuations in 2026
Two years ago a buyer looking at a Shopify brand asked about revenue growth, margins, and customer acquisition cost. In 2026 the first hard question is different: what happens to this business when the customer never…
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Selling Guide14 min read
How to Sell a Monetized YouTube Channel in 2026
A monetized YouTube channel is one of the few digital assets that can earn for years on content already filmed, and that is exactly why buyers will pay a multiple for one. The catch is that most creators have no idea…
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Selling Guide13 min read
The Value of Your Email List and Owned Audience in a Sale
Two ecommerce brands can post the same revenue and the same profit, and the one with a large, engaged, transferable email list will sell for a higher multiple almost every time. The reason is risk again, but in revers…
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Selling Guide12 min read
How to Value a One-Product Shopify Store
A one-product Shopify store that does the same revenue as a diversified DTC brand will almost always sell for a lower multiple, and the gap is rarely about the numbers on the profit and loss statement. It is about ris…
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Selling Guide13 min read
Transition Services Agreements (TSA) Explained for Sellers
The wire hits your account, the deal closes, and you assume your obligations are over. They are not. On most ecommerce deals the buyer cannot run the business the day after closing, because the Shopify admin is still…
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Deal Structure12 min read
Reps & Warranties in Ecommerce Purchase Agreements
On most ecommerce deals, ten to fifteen percent of the purchase price sits in escrow for twelve to twenty-four months after closing, and the only thing standing between you and that money is the set of promises you si…
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Valuation & Multiples12 min read
SDE Add-Backs: What You Can and Can’t Add Back
On a business selling at a 4x multiple, a single thousand dollars of monthly expense that you can legitimately add back is worth roughly forty-eight thousand dollars at closing, and a single thousand dollars you try t…
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Building to Sell12 min read
How to Build a Data Room for Your Ecommerce Sale
The single biggest controllable factor in how smoothly your ecommerce sale closes is not the multiple you negotiate or the buyer you choose. It is how organized your information is when diligence begins. Deals that fa…
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Selling Guide10 min read
Selling Your Amazon FBA Business to an Aggregator in 2026
The aggregator that wants to buy your FBA business in 2026 is a very different buyer from the one that was writing blank checks in 2021. During the boom, dozens of well-funded roll-ups competed to acquire almost any p…
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Selling Guide9 min read
How to Transfer an Amazon Seller Central Account in a Sale
The hardest part of selling an Amazon business is not agreeing on a price. It is moving the account without tripping a suspension that vaporizes the value mid-transfer. An Amazon FBA business lives almost entirely ins…
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Valuation & Multiples9 min read
SaaS Valuation: ARR Multiples Explained (2026)
Two SaaS companies with identical revenue can be worth three times different amounts, and the entire gap lives in metrics most founders never put on a slide. SaaS is valued on a multiple of recurring revenue, not earn…
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