The Ecomswap Journal
Collections for every stage of the exit.
Deal breakdowns, valuation playbooks, and founder interviews - working libraries for the moments that matter most.
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$2.1B+
Transaction volume
100+
Brands sold
3.2×
Median EBITDA multiple
30-90
Avg. days to close
Featured
Selling Guide5 min read
Clio Snacks Sells Majority Stake to Private Equity After 11 Years and One Very Good Yogurt Bar
Deal newsExits · Snacks4 min read Clio Snacks started with a batch of Greek yogurt that strained for too long. Eleven years later, the New Jersey maker of chocolate-covered yogurt bars has sold a majority stake to pri…
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Every story
126 articles across every stage of the exit.
Selling Guide5 min read
Clio Snacks Sells Majority Stake to Private Equity After 11 Years and One Very Good Yogurt Bar
Deal newsExits · Snacks4 min read Clio Snacks started with a batch of Greek yogurt that strained for too long. Eleven years later, the New Jersey maker of chocolate-covered yogurt bars has sold a majority stake to pri…
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Selling Guide5 min read
SpikedAde Sold to Constellation Brands a Year After Launch: $75M Now, Up to $278M Later
Deal newsExits · Beverages4 min read Constellation Brands, the company behind Corona and Modelo in the US, is buying SpikedAde, a vodka-based sports drink that only reached shelves in New Jersey last year. Founder Jas…
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Selling Guide8 min read
From RXBAR to David: How Peter Rahal Became a Billionaire
Deal newsFounder exits · Consumer brands6 min read Peter Rahal has already had the exit most founders spend a career chasing. In 2017, Kellogg paid $600 million for RXBAR, the protein bar he started with a childhood f…
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Market & Trends13 min read
2026 Ecommerce M&A Mid-Year Outlook
Halfway through 2026, the ecommerce M&A market looks nothing like the one founders remember from the cheap-money years. Deal volume has recovered from the 2023 to 2024 trough, but the recovery is uneven and ruthlessly…
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Valuation & Multiples13 min read
How AI Is Changing Ecommerce Valuations in 2026
Two years ago a buyer looking at a Shopify brand asked about revenue growth, margins, and customer acquisition cost. In 2026 the first hard question is different: what happens to this business when the customer never…
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Selling Guide14 min read
How to Sell a Monetized YouTube Channel in 2026
A monetized YouTube channel is one of the few digital assets that can earn for years on content already filmed, and that is exactly why buyers will pay a multiple for one. The catch is that most creators have no idea…
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Selling Guide13 min read
The Value of Your Email List and Owned Audience in a Sale
Two ecommerce brands can post the same revenue and the same profit, and the one with a large, engaged, transferable email list will sell for a higher multiple almost every time. The reason is risk again, but in revers…
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Selling Guide12 min read
How to Value a One-Product Shopify Store
A one-product Shopify store that does the same revenue as a diversified DTC brand will almost always sell for a lower multiple, and the gap is rarely about the numbers on the profit and loss statement. It is about ris…
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Selling Guide13 min read
Transition Services Agreements (TSA) Explained for Sellers
The wire hits your account, the deal closes, and you assume your obligations are over. They are not. On most ecommerce deals the buyer cannot run the business the day after closing, because the Shopify admin is still…
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Deal Structure12 min read
Reps & Warranties in Ecommerce Purchase Agreements
On most ecommerce deals, ten to fifteen percent of the purchase price sits in escrow for twelve to twenty-four months after closing, and the only thing standing between you and that money is the set of promises you si…
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Valuation & Multiples12 min read
SDE Add-Backs: What You Can and Can’t Add Back
On a business selling at a 4x multiple, a single thousand dollars of monthly expense that you can legitimately add back is worth roughly forty-eight thousand dollars at closing, and a single thousand dollars you try t…
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Building to Sell12 min read
How to Build a Data Room for Your Ecommerce Sale
The single biggest controllable factor in how smoothly your ecommerce sale closes is not the multiple you negotiate or the buyer you choose. It is how organized your information is when diligence begins. Deals that fa…
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