Amazon FBA Valuation Calculator
Discover what your Amazon FBA business is worth with a confidential, EBITDA-based valuation using real buyer multiples from closed deals.
We’ve helped 100+ brands successfully exit
How the Amazon FBA valuation calculator works
Share your numbers
Revenue, adjusted EBITDA, channel mix, growth. The same inputs a buyer underwrites on.
See what moves your multiple
Our model weighs the six factors that expand or compress your multiple, the way our desk does in a live process.
Get your range
An indicative enterprise value, an EBITDA multiple range, and a clear read on what’s lifting or capping it.
Speak with an advisor
If it’s a fit, a senior advisor pressure-tests the numbers and walks you through how a process would run.
What determines your EBITDA multiple
Every established online business is valued on the same core formula: adjusted EBITDA × an adjusted multiple. The earnings are the foundation; the multiple is where value is won or lost. These are the six factors our desk weighs when pricing an Amazon FBA business today.
Adjusted earnings, not revenue
Buyers value normalised, transferable profit. Enterprise value starts from adjusted EBITDA, so margin quality matters far more than top-line.
Growth trend
A brand growing 25%+ year-on-year commands a meaningfully higher multiple than a flat or declining one. Trajectory is the biggest single lever on price.
Track record
Years of consistent trading reduce perceived risk. Established brands with proven history command stronger multiples than unproven ones.
Channel quality
Owned and diversified demand, email, repeat customers, organic, is far more defensible than rented paid traffic, and buyers pay for that durability.
Marketing efficiency
Lean, efficient acquisition signals real brand pull. Bloated ad spend relative to revenue raises questions and compresses the multiple.
Transferability
A business that runs without the founder is worth more. Documented operations and a capable team make it easy for a buyer to take over.
A valuation backed by real buyers
Your number isn’t a formula in a vacuum. We map your brand against the acquirers in our network, backed by $15B+ in committed capital, who are actively underwriting deals in your category right now.
- Self-funded acquirers, no financing contingencies
- Buyers underwriting $1M-$30M enterprise values
- Your brand is never named without your approval
We don’t introduce you to a buyer. We run a competitive process that puts multiple offers on the table.
Most founders sell to the first serious party who shows up, and leave money on the table. Our competitive process runs multiple pre-vetted, self-funded buyers at the same time, so you get multiple offers instead of one take-it-or-leave-it number.
Multiple offers, not one
Competing buyers set your price, not a back-and-forth with the only party at the table.
Self-funded buyers only
Every buyer in our network is verified and capitalised. No financing contingencies, no deals that collapse at the finish line.
You stay anonymous until you choose
Your brand is never named without your approval. The process is run discreetly, start to finish.
We run the tension
You stay focused on the business while our desk manages competing buyers through to a close.
Built by people who’ve closed the deals
With a decade of acquisition expertise, we know exactly what buyers scrutinise in diligence, and we’ve built that into this tool. Your valuation reflects the factors that genuinely move a deal today, not a one-size-fits-all rule of thumb.
Confidential by design
No business name required. Your details only prepare your valuation.
Grounded in real data
Informed by closed deals and live market benchmarks.
Sell-side specialists
We work for founders, to position your brand for the best outcome.
No obligation
Get your number and decide if and when to take the next step.
Real brands, real outcomes
Shopify Sold
Sports & Outdoor
Shopify Sold
Health & Beauty
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Shopify SoldApparel & Clothing
Shopify SoldHealth & Wellness
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Shopify SoldHealth & Beauty
Amazon FBA SoldLifestyle
A selection of completed Ecomswap transactions. Past results don’t guarantee a specific outcome.
Hear it from founders who exited
“Selling a business you’ve built from scratch is emotional and complex, Ecomswap made it feel effortless. They handled the details so I could step back with peace of mind.”
“Smooth process, great people, and perfect timing. We sold the store quickly and I’m looking forward to working with the Ecomswap team again.”
“Ecomswap came in at exactly the right moment. They helped me position the business properly, find serious buyers, and close on terms that made sense.”
Questions, answered
Most established Amazon FBA businesses are valued on a multiple of adjusted earnings: business value = adjusted EBITDA (or SDE) x an adjusted multiple. The multiple moves up or down with growth, margins after FBA fees and ads, review/BSR strength, Brand Registry, product diversification and how transferable the account is.
Know your number before a buyer sets it for you.
A confidential, EBITDA-based valuation for your Amazon FBA business, priced the way our desk prices live mandates.