Free Shopify Store Valuation Calculator

How Our Shopify Store Valuation Calculator Works?

Ecomswap’s Shopify Store Valuation Calculator is a free tool that can tell you the estimated value of a Shopify store if you want to buy or sell it. Input some basic financial information including Annual Profit, number of visitors, recurring customer rate, etc. and it will provide you with an approximate value of the business.

We use the following valuation formula for the calculation:

Shopify Store Valuation = Seller’s Discretionary Earnings (SDE) × Adjusted Multiple

We use SDE as the key parameter to find the value of the e-commerce business, including Shopify, as it provides a clear picture, of how much the new owner will have in hand to run the online store. It is now widely used in the industry among potential buyers and investors. We add the Annual Net Profit with the Salary taken by the owner to find the SDE, compared to just using the profit numbers.

Seller’s Discretionary Earnings, or SDE, is a measure of how much profit your business provides to a full-time owner-operator. You can learn more about SDE in this blog here.

The Adjusted Multiple is determined by other aspects of your Shopify store, including the number of visitors, Sales trends, marketing spent, recurring customer rate, and SEO traffic percentage. These parameters are given different weights to determine the final multiple. We also consider the latest industry benchmarks to assess where your business stands in today's market.

Note that the final output is not 100% accurate, but it offers a solid starting point for understanding your store's real worth. We understand that valuing an e-commerce business can be complex, so we've simplified the process into a few easy steps. Find out what your Shopify store is REALLY worth in just 5 minutes!

Why Trust Our Shopify Valuation Calculator?

We've sold many e-commerce businesses in the last 5 years (mostly Shopify Stores), and we've learned what buyers and investors care about. So, in this Shopify Valuation Tool, we're not just crunching numbers, but we're using real-world knowledge to give you a valuation you can trust. Our goal is simple: to help you understand what your Shopify store might be worth, without the confusion. Trust us to provide an honest valuation that can guide your decisions and help you confidently plan your next steps.

Not Convinced with the Valuation?

Have doubts about your Shopify Store value or how to sell it? Our expert M&A advisors are here to help you navigate every step.

Book a Free Valuation Call

Frequently Asked Questions

What is a Shopify Store Valuation Calculator?

A Shopify Store Valuation Calculator is a tool that helps you estimate the value of your Shopify store if you are looking to sell yours or buy one from someone. Using some of the key financial data such as your annual net profit, growth rate, and customer metrics, this calculator provides an approximate worth of the store.
How accurate is the valuation provided by the calculator?

The valuation provided by the tool is an estimate based on the information you provide and current industry data. While it offers a useful starting point, actual market values can vary due to various factors like market conditions and buyer perceptions. For a definitive valuation, consider consulting with a professional business appraiser. We can also help you with that!
How does the calculator determine the value of my Shopify store?

We use Seller’s Discretionary Earnings in this Valuation Tool as it is widely used for Shopify businesses. SDE is the go-to metric for valuing small businesses because it blends business profits and owner’s compensation into one number. We multiply it by an Adjusted Multiple that is based on other key parameters of the store.
What factors affect the Adjusted Multiple?
The Adjusted Multiple is influenced by several key parameters that impact your store's attractiveness to buyers:
- Number of Visitors: More visitors typically lead to a better valuation.
- Sales Trends: Increasing sales over the past 3 months is a positive sign for buyers.
- Marketing Money: The amount spent on marketing significantly influences the valuation.
- Recurring Customer Rate: A high percentage indicates customer loyalty and steady revenue.
- SEO Traffic: SEO traffic is usually considered better by buyers.
Do I have to provide my email and name?

Yes, providing your email and name is required. You'll receive a One-Time Password (OTP) via email to verify your identity before accessing your valuation results.
Can I use the calculator if my store is new or not profitable yet?

The calculator is designed for already running Shopify stores with some financial data in hand. We don’t recommend using it for new stores. However, stores that are not yet generating profit may receive a lower valuation.
Is this calculator free to use?

Yes, our Shopify Store Valuation Calculator is completely free to use. We aim to provide valuable resources to help Shopify store owners understand their business's worth without any cost.
Can I use the valuation when negotiating with buyers or investors?

Yes, the valuation can serve as a starting point in discussions with potential buyers or investors. However, remember that it's an estimate. Serious negotiations typically involve a thorough due diligence process and may require a professional valuation to substantiate your asking price.
What if I don't know some of the information requested?

If you're unsure about certain data points, we recommend gathering as much accurate information as possible before using the calculator. Estimates can be used, but they may affect the accuracy of the valuation.