Health and Wellness
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LOI
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Amazon-FBA | Health and Wellness
A Proven Amazon FBA Fitness Supplement Brand | $441k in Annual Revenue | High LTV
Asking Price
$ 320,000
/ 2.18 Multiple/yr
Type
Amazon-FBA
User Acquisition
Paid Ads
TTM Revenue
$ 441,905
TTM Profit
$ 146,800
Net Profit Margin
33%
Site Age
3 Years
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$441,905
$146,800
$36,825
Monthly Revenue
$12,233
Monthly Profit
Amazon-FBA | Health and Wellness
This established fitness supplement brand has proven its profitability with annual revenue of $ 441,905, driven by consistent demand and a strong customer base on Amazon's FBA platform. With a low refund rate of just 1.06% and a robust 33% profit margin, the business showcases excellent product-market fit and high customer satisfaction. The brand's ability to generate organic growth, coupled with efficient advertising (ACOS of 14.61%) and minimal reliance on promotions, ensures ongoing scalability and sustainable revenue streams.
There are numerous untapped opportunities for expansion, including increasing sales through subscription models (SnS), launching internationally, and optimizing direct-to-consumer channels. Additionally, expanding product offerings and improving conversion rates could further enhance revenue streams. With a stable base and an already proven brand, scaling these aspects could lead to substantial growth without altering the core business model.
One potential risk is dependency on Amazon’s platform, as any significant changes in Amazon’s policies or fees could impact operations. Additionally, inventory management and supply chain disruptions could affect product availability. To mitigate these risks, maintaining strong supplier relationships, forecasting shipments accurately, and continuously optimizing advertising campaigns will be essential for ongoing success.
To efficiently manage this business, strong skills in inventory management and supply chain coordination are required, ensuring that products are delivered to Amazon’s FBA warehouses without disruption. Effective management of PPC campaigns and Amazon SEO will be crucial to maintaining low ACOS and maximizing sales. Knowledge of financial oversight and pricing strategies, alongside monitoring customer reviews and managing listing content, will ensure that the business runs smoothly and continues to grow.
After the sale, ongoing support can include advising on inventory forecasting, helping with PPC optimization, and assisting in managing supplier relationships. Additionally, the seller is open to retaining a minor equity stake or negotiating a profit-sharing agreement to align long-term goals and provide continued guidance during the transition.
The owner is seeking to sell the business to pursue new ventures while offering a profitable opportunity for a buyer interested in continuing the brand’s success. The business is stable and cash-flowing, with a proven track record and ample opportunities for expansion.
Financial Statistics
USD $0
CAC
USD $81
AOV
USD $0
LTV
USD $0
MER
Profit Margin
33%
Profit Multiple
2.18x
Revenue Multiple
1.4x
Deal Summary
-
Domain: Bossko-Amazon Store
-
Storefront & Tech Stack: Included
-
Advertising Assets:
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- Run by 2 Partners
The owner actively dedicates 20 hours per week to key operations, ensuring the business runs smoothly. Post-sale, the owner is committed to providing full transition support for a seamless takeover. Additionally, the owner is open to retaining a minor equity stake or negotiating a profit-sharing agreement, fostering long-term alignment and shared growth as the brand expands.
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