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Health and Beauty
Verified Listing
Shopify | Health and Beauty
Profitable DTC Organic Wellness Brand Generating $ 2.3M TTM Revenue and $518K Profit with 23% Net Margin and Strong Subscription Recurring Revenue.
Asking Price
$ 750,000
/ 1.45 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 2,300,000
TTM Profit
$ 518,000
Net Profit Margin
23%
Site Age
2.5 Years
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$2,300,000
$518,000
$191,667
Monthly Revenue
$43,167
Monthly Profit
Shopify | Health and Beauty
A fast-growing DTC organic wellness brand operating in one of the highest-demand natural health categories, built around a USDA Certified Organic cold-pressed wellness oil delivered through a proprietary premium applicator format. With $2.3M TTM revenue, $518K net profit, and a 23% net margin, the business combines a highly optimized Meta acquisition engine with strong recurring subscription revenue and scalable international operations across 42+ countries. The brand has established strong product-market fit through its refill subscription model, premium packaging, and a differentiated ecommerce-first positioning in a category with significant search demand and limited sophisticated DTC competition.
The business is operationally lean, requiring only 10–15 hours per week of owner involvement, and is positioned for immediate scale through additional acquisition channels, retention optimization, and product line expansion.
Snapshot
- TTM Revenue: $2.3M
- TTM Net Profit: $518K
- Net Margin: 23%
- AOV: ~$43
- CAC: $34.26
- LTV: $104.51
- LTV/CAC Ratio: 3.05x
- Active Subscribers: 22,395
- Monthly MRR: $115K
SKU Performance
Strong hero SKU concentration supported by recurring subscription behavior:
- Monthly refill subscriptions drive 61% of total revenue
- Premium roller applicator format is the dominant SKU
- Additional revenue from refill packs, accessories, wraps, and bundles
Acquisition Engine & Profitability
- Proven Meta advertising engine with scalable UGC-driven creative strategy
- 90% subscription take rate at checkout supports recurring revenue growth
- Strong customer retention profile with improving long-term subscriber behavior
- One UGC ad alone accumulated over $300K in ad spend, validating creative scalability
- Google Ads recently launched with strong early ROAS performance and low CPCs
Operations & Team
Lean and scalable operational setup:
Team (transferable contractors)
- Media Buyer
- Creative Strategist
- Video Editors
- Customer Support Representative
Supply Chain
- Guangzhou-based manufacturing partners
- Shenzhen 3PL relationship with transferable 30/70 payment terms
- ~$42K inventory currently held
- Less popular SKUs fulfilled through dropshipping to minimize dead stock risk
Owner Involvement
- 10–15 hours/week focused on reviewing creatives, monitoring performance metrics, and overseeing operations
Sales Channels
- Primarily Shopify DTC operations
- Revenue supported by subscription MRR, paid social acquisition, and email/SMS retention flows
The business is positioned for substantial growth due to its high recurring revenue base, scalable paid acquisition engine, and strong customer retention economics. Several major growth channels remain largely untapped, creating significant upside potential for a buyer with ecommerce scaling experience.
Key Opportunities:
- Launch Amazon operations in a category generating over 1M monthly Amazon searches
- Expand into TikTok Shop, influencer partnerships, YouTube ads, and affiliate marketing
- Scale new creative angles targeting bloating, hair growth, wrinkles, joint care, and wellness-focused audiences
- Increase Google Ads spend on proven low-CPC keywords with strong early ROAS signals
- Implement advanced retention flows, cancellation prevention campaigns, and subscriber win-back sequences
- Introduce complementary wellness oil SKUs using the existing supplier network and fulfillment infrastructure
- Expand wholesale and omnichannel distribution to reduce platform concentration risk
The business is heavily reliant on paid social advertising performance, particularly Meta, meaning creative fatigue and declining ad efficiency can temporarily impact revenue growth if not managed proactively. Maintaining a strong creative pipeline and consistent testing framework is critical to sustaining acquisition performance and protecting margins. The business also depends on overseas manufacturing and fulfillment relationships, requiring proper inventory forecasting and supply chain management to avoid operational disruptions. A buyer with experience in ecommerce marketing, retention optimization, and contractor management will be best positioned to mitigate these risks and continue scaling efficiently.
The business is designed to operate efficiently with a lean structure and does not require specialized technical expertise. A new owner with general DTC ecommerce experience and familiarity with paid acquisition channels can become operational quickly using the documented SOPs and contractor support structure.
Key Skills & Responsibilities:
- Understanding of Meta and Google paid advertising performance metrics
- Managing creative testing workflows and UGC content pipelines
- Overseeing subscription retention and email/SMS marketing campaigns
- Coordinating with suppliers, contractors, and fulfillment partners
- Monitoring inventory forecasting and operational cash flow
- Reviewing KPIs and scaling profitable acquisition channels
The current owners will provide comprehensive transition support during the first few months following the acquisition to ensure a smooth operational handoff. This includes supplier introductions, onboarding of the contractor team, transfer of advertising accounts and operational systems, as well as guidance on paid acquisition and creative workflows. Full SOPs, training documentation, and operational processes will also be transferred to the new owner.
This opportunity is attractively priced as the current owners are reallocating capital toward other business ventures unrelated to the brand and are seeking an efficient transaction process. The business has already established strong recurring revenue, operational stability, and scalable acquisition infrastructure, creating a compelling opportunity for a buyer looking to acquire a profitable ecommerce asset with significant upside potential.
Given the strength of the subscription base, proven paid acquisition engine, and category positioning, the business is expected to attract strong buyer interest at the current valuation.
Financial Statistics
USD $34
CAC
USD $43
AOV
USD $104
LTV
USD $1.26
MER
Profit Margin
23%
Profit Multiple
1.45x
Revenue Multiple
1.4x
Deal Summary
-
Domain: vexivo.store
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- Owner, Media Buyer, Creative Strategist, Video Editors, Customer Support Representative, external/partner services
The owner currently spends approximately 10–15 hours per week overseeing the business, primarily focused on reviewing creatives, monitoring advertising performance, and coordinating with contractors. The sellers are willing to provide extensive transition support during the initial post-sale period to ensure a seamless transfer of operations, systems, and supplier relationships.
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