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Health and Wellness
Verified Listing
Shopify | Health and Wellness
Established Home Wellness Brand Selling Premium Portable Saunas, Generating $20.9M TTM Revenue and $1.4M EBITDA with Strong DTC Growth Since 2022.
Asking Price
$ 1,700,000
/ 1.21 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 20,900,000
TTM Profit
$ 1,400,000
Net Profit Margin
7%
Site Age
4 Years
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$20,900,000
$1,400,000
$1,741,667
Monthly Revenue
$116,667
Monthly Profit
Shopify | Health and Wellness
The brand operates a Shopify storefront targeting US consumer (90% of revenues), with the portable home sauna as the flagship and primary acquisition product, with sauna related products comprising 80% of total revenues. Customers are acquired primarily through paid Meta (78% of ad spend) and Google paid search (22%).
The business runs a hybrid fulfilment model through a single primary China-based supplier who manufactures the full range, holds US warehouse stock, and dropships overflow demand. Commercial terms are favourable: the supplier finances working capital, with payment due at the end of the month following sale and $500K of open supplier credit carried at any time. This materially reduces the working-capital burden a typical inventory-heavy acquisition would carry.
|
Channels |
Commercial Engine |
Operations |
|
Shopify DTC, Meta and Google paid, Klaviyo retention. |
Premium portable sauna at $349 to $497; accessories and ice bath complement; ~150 creatives per week production pipeline. |
Single primary supplier (China) handling manufacturing, warehousing, US 3PL fulfilment, and dropship overflow. |
The growth case rests on identifiable levers that have not yet been activated.
- Improve cost of goods. The business sources through a single supplier on a bundled landed-cost basis. Conversations are already underway for a second source at a more competitive unit cost. This has significant potential to boost adjusted EBITDA margin comfortably into the double digits.
- Establish US 3PL: utilising a US 3PL and holding inventory could provide better control of supply in the market, as well as reducing fulfilment costs to improve profits. Larger orders shipped by sea also has the potential to reduce unit cost and improve margins.
- Reactivate Amazon. The brand store on Amazon is live but currently dormant following an earlier discontinuation, as the product they were supplying at the time didn’t meet current quality standards. With the latest sauna product, there are significant advantages to the existing products on Amazon and has potential to significantly boost revenue at higher margins than Shopify.
- Launch the supplement and consumables attach. An NMN longevity supplement was previously trialled and delivered $100K of revenue in its first month before being paused. With a reputable supplier, supplement and sauna-specific consumables represent the single largest LTV lever, with near-zero incremental CAC against the existing customer file and 1.4M subscriber base.
- Expand geographically and into new channels. The brand is 90% US-concentrated. The same range, creative library, and supplier dropship structure replicates into the UK, Canada, and Australia.
The risk profile is identifiable with mitigants in place against each item.
• Supplier concentration. A single primary supplier in China manufactures, warehouses, and fulfils. Inability to supply orders in a timely manner has led to surplus returns, impacting Q4 CY25 and Q1 CY26 trading significantly. Dual sourcing through alternative suppliers could not only improve supply stability but also improve CoGS.
• Channel concentration. Meta represents 78% of ad spend and is the primary new-customer acquisition channel, and Google contributes 22%, both of which divert traffic to the Shopify store. More focused targeting on the 1.4M email subscribers can significantly improve organic growth. Relaunching Amazon SKUs would also help to diversify concentration away from Shopify. Furthermore, wholesale retail targeting remains an option for well connected buyers in the space.
• Recent supply-driven returns event. Black Friday and Cyber Monday 2025 put excess strain on inventory, which was further exacerbated by a Chinese New Year supply disruption. This led to cancellations and higher refund rates from November 2025 through to April 2026. This can be mitigated by holding inventory through a US 3PL, having better control of inventory availability.
|
Capability |
Why it matters |
|
Performance marketing oversight |
Meta and Google paid acquisition, weekly creative briefing, ROAS discipline. |
|
DTC operations and CRO |
Funnel architecture (TOF $497 / BOF $349), Shopify storefront, attribution. |
|
Lifecycle marketing |
Klaviyo flows, abandoned cart sequences, repeat purchase, supplement attach. |
|
Supply chain coordination |
Supplier liaison, inventory positioning, second-source RFQ. |
|
Channel expansion |
Amazon reactivation, TikTok Shop, retail and wholesale, international rollout. |
The founder is prepared to provide a structured handover of up to six weeks, covering paid media strategy and account access, supplier relationships and commercial terms, fulfilment workflows, Klaviyo and creative pipelines, platform credentials, and introductions to the operating team. Support beyond the transition period is expected to be limited, as the founder intends to focus on a separate venture in an unrelated category.
The founder has other business ventures and improving the businesses operations would consume too much of his bandwidth, despite the significant value that can be achieved longer term. The business is offered at a point of operating normalisation: fresh inventory has landed, and identifiable margin recovery levers are in place. A buyer inherits an established brand, an active acquisition engine, and a clear post-close plan that the current owner cannot pursue in parallel.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
7%
Profit Multiple
1.21x
Revenue Multiple
1.4x
Deal Summary
-
Domain: nurecover.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- Team of 21 people
Current founder involvement is 8 to 12 hours per week in steady state, scaling to 15 to 20 hours during Q4 peak or product launch cycles. Day-to-day execution is handled by a team of 21 people at an all-in cost of $51K per month: three UK-based leads (Head of Product, Head of Operations, CRM Manager) and 18 offshore contractors across creative, customer service, sales, and admin. Media buying, creative production, customer support, and fulfilment coordination are already systematised, giving a buyer a workable operational base on day one.
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