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Health and Beauty
Verified Listing
Shopify | Health and Beauty
Systematized DTC Health & Beauty Brand Generating $2.61M TTMRevenue,$588.8K Profit, 22% Margin at 1.19x Multiple.
Asking Price
$ 700,000
/ 1.19 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 2,617,349
TTM Profit
$ 588,862
Net Profit Margin
22%
Site Age
1 Year
You can view this area after unlocking the listing
$2,617,349
$588,862
$218,112
Monthly Revenue
$49,072
Monthly Profit
Shopify | Health and Beauty
A fast-growing DTC health and beauty brand operating in the clinically-positioned skin, dental, and respiratory wellness categories with strong unit economics and a proprietary AI product pipeline. With $2.61M TTM revenue, $588.8K profit, and a 22% net margin, the brand combines a proven paid acquisition engine with a subscription base generating $83,604 MRR, all supported by fully documented SOPs and a lean three-person outsourced team requiring minimal owner involvement.
Snapshot:
- TTM Revenue: $2.61M
- TTM Profit: $588.8K
- Net Margin: 22%
- AOV: $50
- CAC (Facebook): $30
- LTV: ~$81 per subscriber (based on 85% subscription retention)
- MRR: $83,604
- Subscribers per Month: 2,536 active subscribers
- Churn: ~10%
- Top Markets: USA (81% of revenue), international available
SKU Performance
Three clinically-positioned SKUs with clear product–market fit, each targeting high-intent customers aged 40–65 who have failed prior conventional solutions. The denture category drives roughly 65% of revenue, while skin and respiratory products make up the remaining revenue.
Acquisition Engine & Profitability
- MER / blended ROAS: 1.8
- Creative testing: 20+ new creatives tested per week ensures fast learning cycles with production maintained by an in-house video editor
Operations & Team
Lean and scalable operational setup, fully outsourced with all contractors transferable:
- Fulfillment: 100% dropship via China-based 3PL partner (SUYUAN) — no inventory held, no capital tied up in stock, order fulfillment triggers directly upon purchase with 10-day maximum lead times
- Team (all transferable or optional): Creative strategist, video editor, media buyer
Owner Involvement
Minimal involvement: monitoring key metrics, approving creative briefs, light oversight.
A buyer with creative and email marketing infrastructure can scale quickly: the underlying LTV and subscription base make the acquisition funnel fundamentally healthy.
Sales Channels
100% Shopify DTC
Revenue distribution (TTM):
- ~10% Subscription MRR (subscription program launched late in period; 85%+ checkout take rate)
- ~90% New customers via Meta paid advertising
- Email/SMS currently zero — 50,000 Klaviyo contacts have never received a welcome or post-purchase flow
The brand is primed for substantial expansion, supported by a proprietary AI product research and launch pipeline, strong subscription economics, and high-intent customer demand across proven wellness categories. With multiple high-ROI channels currently untapped, a new owner can unlock significant growth quickly.
Key Opportunities:
-
Monetize the 50,000-person email list with automated flows, representing immediate incremental revenue at near-zero CAC
-
Deploy basic retention flows for 2,536 active subscribers — no pause discounts or win-back sequences exist, offering meaningful LTV expansion without additional acquisition spend
-
Launch on Amazon in skin tag removal, scar treatment, and respiratory wellness categories where high search volume and existing creative assets create immediate traction
-
Activate TikTok Shop using 20+ existing video creatives produced weekly, natively suited to TikTok's format, with strong visual demonstration angles across all three SKUs
-
Accelerate new SKU launches via the proprietary AI system (3–5 validated products per quarter) using the existing team at near-zero incremental fixed cost
-
Scale Meta ad spend on proven winning creatives and expand internationally into existing open markets
The business is currently ~100% dependent on Meta for paid customer acquisition, creating platform concentration risk — though this is mitigated by a multi-account Adspower infrastructure and documented recovery playbook that has already survived and recovered from a platform-level policy strike with no lasting revenue impact. Additional risks include the 10% monthly subscription churn rate and the China-based fulfillment model with 10-day lead times, which may affect customer satisfaction for time-sensitive buyers. A new owner can systematically reduce these risks by activating the untapped channels described above (email/SMS, Amazon, TikTok) to diversify acquisition sources, implementing basic subscription retention flows to lower churn, and potentially nearshoring inventory to reduce delivery times.
Running this brand efficiently requires a foundational understanding of Meta-driven DTC operations and comfort managing a small remote team. The AI automation system and documented SOPs handle the complexity, allowing a buyer with general ecommerce experience to operate effectively without deep technical skills. Key competencies include:
-
Meta Ads Management: Understanding of campaign structures, budget allocation, and 72-hour performance read cycles for kill/scale decisions
-
Creative Direction: Ability to review creative briefs and approve video assets (20+ produced weekly by the in-house video editor)
-
Email Marketing (Optional but High-ROI): Basic Klaviyo flow setup to unlock the 50,000-contact database
-
Team Oversight: Managing a three-person contractor team (creative strategist, video editor, media buyer), all of whom are transferable
-
AI Pipeline Utilization: Basic familiarity with using the proprietary product research system (fully documented SOPs provided) to launch 3–5 new SKUs per quarter
The founder commits to 30 days of hands-on transition support covering full SOP handoff, AI automation system training, creative team introduction and workflow continuity, and advisory on the first 2–3 post-sale product launches. Additional consulting is available by arrangement, and a standard three-year non-compete will be signed.
This opportunity is attractively priced due to the founder's personal circumstances. He is reallocating capital toward new ventures (unrelated to the brand) and requires liquidity. As a result, the valuation is set for an efficient transaction, with the current asking price of $700K (1.19x TTM profit) available to a qualified buyer able to move promptly.
Financial Statistics
USD $30
CAC
USD $50
AOV
USD $0
LTV
USD $1.67
MER
Profit Margin
22%
Profit Multiple
1.19x
Revenue Multiple
1.4x
Deal Summary
-
Domain: selynelab.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s):
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- Owner, Creative Strategist, Video Editor, Media Buyer
The owner currently dedicates minimal time each week to the business, requiring only light oversight. He will provide a 30-day hands-on transition period to ensure a seamless handover, including full SOP documentation, team introductions, and advisory support for the first several post-sale product launches.
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