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Lifestyle
Verified Listing
Shopify | Lifestyle
High-Growth E-Commerce Toddler Carrier Brand Generating $8.18M in Annual Revenue, $994K Profit, with Scalable DTC Operations and Strong Social Media Presence.
Asking Price
$ 600,000
/ 0.60 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 8,186,318
TTM Profit
$ 994,628
Net Profit Margin
12%
Site Age
2 Years
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$8,186,318
$994,628
$682,193
Monthly Revenue
$82,886
Monthly Profit
Shopify | Lifestyle
This rapidly growing e-commerce brand specializes in toddler carriers, offering a unique solution to a common pain point for parents. With a proven product-market fit in a high-demand parenting segment, the brand generates $8.18M in revenue and $994K in profit, primarily through direct-to-consumer (DTC) sales on Shopify. The business has solidified its position with a hero SKU that contributes to 84% of revenue and leverages Meta for customer acquisition. It’s an operationally efficient setup with lean operations, including a small, remote team and minimal owner involvement.
Snapshot
-
TTM Revenue: $8.18M
-
TTM Profit: $994K
-
Net Margin: ~12%
-
AOV: ~$62
-
CAC: ~$31
-
LTV: ~$62
-
Instagram: 40k+ followers
-
Email List: 300k+ subscribers
-
Hero SKU Revenue Share: 84%
-
Inventory (landed): ~$14.4k
-
Sales Channel: 100% Shopify DTC
The brand has significant growth potential, backed by strong fundamentals and a high-margin hero product. With several untapped channels and products, there are many opportunities for expansion.
Key Opportunities
-
Reactivate high-volume creative testing
-
Launch on Amazon and TikTok Shop for new customer acquisition
-
Relaunch affiliate program to drive more sales
-
Expand product line with new carrier designs and barefoot baby shoes
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Increase LTV through product expansion
While the business operates in a stable and profitable niche, there are risks tied to its reliance on Meta for paid traffic, which can fluctuate due to platform changes or increasing competition. Additionally, the business’s heavy concentration on its hero SKU presents both an opportunity and a risk. To mitigate this, diversifying customer acquisition channels and expanding the product range will ensure long-term sustainability.
Running this business requires proficiency in digital marketing, particularly paid social ads, creative production, and managing e-commerce operations. Familiarity with Shopify, email marketing, and customer acquisition channels like Meta is essential.
Skills Required
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Digital marketing expertise, particularly on Meta platforms
-
Shopify management
-
Creative content production and testing
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Email marketing and customer retention strategies
-
Product sourcing and supplier management
The current owner will provide a 60-day transition support period, ensuring the new owner is fully equipped to execute on key growth strategies. The support will focus on creative strategy, ad angles, and new product launches.
The owner is shifting focus to a different passion project and no longer has the time to dedicate to the business. The business has strong fundamentals and clear opportunities for growth, making this an ideal opportunity for a new owner to capitalize on its potential.
Financial Statistics
USD $31
CAC
USD $62
AOV
USD $62
LTV
USD $2.00
MER
Profit Margin
12%
Profit Multiple
0.60x
Revenue Multiple
1.4x
Deal Summary
-
Domain: senarah.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets: Logos • Packaging • Content_Library • Creatives
- Customer support agent, Video editors, Scriptwriter, Content manager
The owner currently works a minimal number of hours per week, with most day-to-day operations handled by the team. The transition period includes 60 days of support to ensure a smooth handover.
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