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Health and Beauty
Verified Listing
Under Offer
Shopify | Health and Beauty
A Rapidly Growing Beauty Brand with Unique Drinkable Skin Brightening & Tanning Products | Total Revenue $10.8M | Total NET Profit $1.67M
Asking Price
$ 1,400,000
/ 0.84 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 10,848,619
TTM Profit
$ 1,670,381
Net Profit Margin
15%
Site Age
1 Year
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$10,848,619
$1,670,381
$904,052
Monthly Revenue
$139,198
Monthly Profit
Shopify | Health and Beauty
This thriving self-tanning brand operates in the booming at-home tanning market, offering drinkable tanning drops and related bundles. With $10.8M in annual revenue and $1.67M in profit, it maintains a robust monthly recurring revenue (MRR) of $350K. The business leverages a proven customer acquisition engine through Meta and Google Ads, paired with a strong creative library and an engaged email list of over 300K subscribers. Operationally lean, the brand is well-positioned for growth with minimal owner involvement.
Snapshot:
-
TTM Revenue: $10.8M
-
TTM Profit: $1.67M
-
Net Margin: 15%
-
AOV: $47.37
-
CAC: $36.9
-
LTV: $99.3
-
MRR: ~$350K
-
Inventory: $262K
-
Email Subscribers: 300K+
This business has significant potential for growth with a large number of untapped marketing and product avenues. Expanding into new platforms and enhancing advertising strategies can bring immediate results, especially in the high-demand tanning market. A new owner can maximize profitability by scaling existing products and exploring new product offerings.
Key Opportunities:
-
Refresh and scale advertising creatives for increased conversions.
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Scale the recently launched Brightening Drops product.
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Expand distribution via Amazon and TikTok Shop.
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Explore additional advertising channels like TikTok, Snapchat, and Applovin.
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Diversify product line with new tanning formats and beauty products.
While this business has a proven model, the tanning industry is highly seasonal, and the demand peaks primarily during spring and summer months. Churn rates tend to increase during off-seasons, especially after June. To mitigate this risk, maintaining steady creative testing, exploring new customer acquisition channels, and diversifying the product line can help smooth out the seasonal fluctuations.
Running this business efficiently requires an understanding of digital marketing, specifically paid acquisition on Meta and Google Ads. Expertise in optimizing creative assets, along with managing customer service and fulfillment, is essential. The right creative strategist will be crucial for scaling the business effectively.
Key Skills:
-
Strong understanding of paid social advertising (Meta & Google Ads).
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Creative strategy and content optimization.
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Customer service and inventory management.
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Ability to scale paid media and expand into new platforms.
The seller is willing to offer consultation for up to three months post-sale to ensure a smooth transition. This includes answering any questions and providing guidance on marketing and operations to ensure the buyer can scale effectively.
The seller is looking to reallocate capital toward other ventures, unrelated to this brand. Due to personal circumstances, the seller requires liquidity within a short timeline, making this an excellent opportunity for a quick and efficient transaction.
Financial Statistics
USD $36
CAC
USD $47
AOV
USD $99
LTV
USD $1.31
MER
Profit Margin
15%
Profit Multiple
0.84x
Revenue Multiple
1.4x
Deal Summary
-
Domain: trysorelle.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s):
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- Support Manager, 5 Customer Support Agents
The owner currently works around 4 hours per week on the business, focusing on high-level tasks such as paying supplier invoices and overseeing customer service. The transition period includes consultation and light support to ensure a smooth handover.
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