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Health and Wellness
Verified Listing
Shopify | Health and Wellness
Fast-Growing U.S. Supplement Brand in Prostate & Urinary Wellness Generating $2.96M TTM Revenue and $752K Profit with 53% Recurring Revenue and High-Margin Subscription Model.
Asking Price
$ 1,220,000
/ 1.62 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 2,964,032
TTM Profit
$ 752,101
Net Profit Margin
25%
Site Age
1 Year
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$2,964,032
$752,101
$247,003
Monthly Revenue
$62,675
Monthly Profit
Shopify | Health and Wellness
A fast-growing U.S.-focused DTC supplement brand operating in the high-demand prostate health and urinary wellness category. With $2.96M TTM revenue, $752K profit, and a 25% net margin, the business combines strong Meta-driven acquisition with a subscription-first revenue model generating 53% recurring income. The company operates with a lean dropshipping model, ~80% gross margins, and minimal working capital requirements, making it operationally efficient and highly scalable. With established unit economics, a loyal customer base, and untapped expansion channels, the business is positioned for immediate growth under new ownership.
Snapshot
- TTM Revenue: $2.96M
- TTM Profit: $752K
- Net Margin: 25%
- AOV: ~$42
- CAC: ~$41
- LTV: $95–$98 (12-month)
- LTV/CAC Ratio: >2:1
- Recurring Revenue: 53%
- Gross MRR: $140K
- Gross Margin: ~80%
- Email Subscribers: 110K
SKU Performance
Strong hero SKU concentration with clear product-market fit:
- Hero Supplement SKU – 100% of revenue
Acquisition Engine & Profitability
- Blended MER: ~2.2x
- Profitable on first order
- Subscription-driven LTV growth
- 10–15 creatives tested weekly
- Recurring revenue compounds independently of ad spend
Operations & Team
Lean and scalable operational setup:
Fulfillment
- Production: Hong Kong
- Fulfillment: Dropioneer (Just-in-Time model)
Team (Transferable)
- Creative Strategist
- Media Buyer
- Customer support structure
Owner Involvement
- ~5–10 hours/week: oversight, performance tracking, creative approvals
Sales Channels
- ~90% Meta Ads
- Shopify DTC
The business is positioned for significant near‑term expansion, underpinned by strong subscription economics, a high‑margin structure, and proven product‑market fit within a growing men’s health category. Multiple untapped growth channels offer immediate upside for a strategic buyer, presenting a clear pathway to accelerate enterprise value. Key opportunities include:
- Launch on Amazon to capture high‑intent supplement search demand
- Transition to U.S.‑based fulfillment to reduce churn and improve retention
- Expand into TikTok, YouTube, influencer marketing, and affiliate partnerships
- Activate the underutilized email and SMS subscriber base (110K+ contacts) to increase customer lifetime value
- Introduce complementary SKUs and bundled offers within prostate and urinary wellness
- Optimize the subscription funnel and implement an outbound retention team to improve subscription lifetime value
The business presents a manageable risk profile centered on heavy reliance on Meta Ads for customer acquisition and international fulfillment‑driven churn. Both risks are addressable: diversifying into Amazon, TikTok, and affiliate channels reduces platform concentration, while transitioning to U.S.‑based fulfillment shortens delivery times and improves retention. Additionally, an underutilized 110K+ email and SMS list can be activated via automated retention workflows to increase lifetime value. Given the business’s high margins and subscription model, these mitigations are straightforward and cost‑effective, enabling a strategic buyer to enhance stability and defensibility post‑acquisition.
The business is operationally lean and straightforward to manage, making it well‑suited for a buyer with foundational experience in subscription‑based eCommerce. Day‑to‑day involvement is minimal, provided the operator is comfortable overseeing a handful of core functions. The following skills are most critical to maintaining and scaling the business post‑acquisition:
- Paid media management (primarily Meta Ads, with ability to diversify)
- Subscription funnel optimization and retention workflows
- Creative testing and performance marketing analysis
- Basic eCommerce operations and supplier coordination
- Email and SMS marketing to increase customer lifetime value
The seller will provide up to 6 months of transition support, including operational walkthroughs, supplier introductions, marketing strategy, and growth roadmap implementation. Full documentation, SOPs, and team introductions will be provided to ensure a smooth handover and operational continuity.
This opportunity is attractively priced as the seller is reallocating capital toward new ventures and seeking liquidity within a defined timeframe. The business fundamentals remain strong, creating an attractive entry point for a strategic buyer.
As a result, the valuation is structured for an efficient transaction, and the opportunity is expected to generate strong buyer interest given the recurring revenue and growth potential.
Financial Statistics
USD $41
CAC
USD $42
AOV
USD $95
LTV
USD $1.02
MER
Profit Margin
25%
Profit Multiple
1.62x
Revenue Multiple
1.4x
Deal Summary
-
Domain: nurivacalm.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets: Logos • Packaging • Content_Library • Creatives
- Owner, Creative Strategist, Media Buyer, Customer support reps.
The owner currently spends approximately 5–10 hours per week overseeing performance, approving creatives, and monitoring operations. The seller is willing to provide up to 6 months of transition support to ensure a smooth handover.
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