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Health and Beauty
Verified Listing
Shopify | Health and Beauty
High-margin DTC Anti-Cellulite Brand Generating $1.17M TTM Revenue and $214k Profit with Unique Blood Flow Stimulation Technology.
Asking Price
$ 250,000
/ 1.16 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 1,176,282
TTM Profit
$ 214,638
Net Profit Margin
18%
Site Age
1 Year
You can view this area after unlocking the listing
$1,176,282
$214,638
$98,024
Monthly Revenue
$17,887
Monthly Profit
Shopify | Health and Beauty
A fast-growing e-commerce brand operating in the large and recurring anti-cellulite wellness niche, targeting women 30+ seeking non-invasive solutions. With $1.17M TTM revenue, $214k TTM profit, and an 18% net margin, the business leverages a unique "stimulate blood flow" angle and proprietary cupping devices supported by scientific mechanics. The operation is highly lean, requiring minimal owner oversight, and is positioned for immediate scaling with the right buyer.
Snapshot
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TTM Revenue: $1,176,282
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TTM Profit: $214,638
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Net Margin: 18%
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AOV: $122
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CAC: ~$50
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LTV: $124
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Returning Customer Rate: 2.02%
SKU Performance
Strong hero SKU concentration with clear product-market fit:
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Cuppers (3 variations) - 100% of sales
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Complementary Oil - 75% attach rate
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Collagen Gummies - 50% attach rate
Acquisition Engine & Profitability
The primary revenue stream is Pinterest ads, managed by dedicated contractors for creative and media buying, creating a semi-automated acquisition engine. While Meta ads were tested, high CPMs prevented profitable scaling, representing a significant opportunity for a buyer with specialized paid social expertise.
Operations & Team
Lean and scalable operational setup:
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Fulfillment: 3PL in China (Bestfulfill)
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Production: Manufacturing partner in China with 30/70 payment terms
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Team (All Transferable):
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Pinterest ads creator
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Pinterest media buyer
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Customer service manager
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Owner Involvement: ~20 hours/week for high-level oversight
Sales Channels
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100% Shopify DTC
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Traffic driven by 95% paid (Pinterest) / 5% organic
This brand is primed for substantial expansion, backed by a proven product, high attach rates, and a seasonal demand surge before summer. With several major channels and product verticals untapped, a new owner can unlock significant growth quickly.
Key Opportunities:
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Launch Meta & TikTok Ads – The target audience is active on Meta, and the seller has a contact at an agency that can help lower CPMs.
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Scale on Amazon – Immediate high-ROI opportunity in the anti-cellulite and beauty device categories.
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Introduce New Hero SKUs – An improved cupper device and collagen shots are already under consideration.
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Focus on Subscription MRR – Push recurring revenue with the existing Collagen Gummies.
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Influencer Marketing – Leverage the visual, results-driven nature of the product.
The primary risk is channel concentration, as 95% of traffic relies on Pinterest ads, making the business vulnerable to platform policy or algorithm changes. Seasonality also presents a minor risk, with conversion rates in the Netherlands softening after summer, though this trend is less pronounced in the larger US market. However, these risks are easily mitigated because the business is lean and simple to run—diversifying into Meta, TikTok, and Amazon requires no complex operational overhaul, only focused marketing execution.
Efficient operation of this brand requires a buyer with a direct-to-consumer marketing skillset, specifically focused on paid social and creative testing. While the current model is lean, unlocking its full potential demands hands-on expertise in specific areas.
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Paid Social Acquisition (Meta, Pinterest, TikTok) – Deep understanding of creative testing, audience targeting, and CPM optimization.
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E-Commerce Funnel Optimization – Experience with Shopify and testing landing pages/offers.
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Influencer & UGC Management – Sourcing and managing content creators to fuel ad creative.
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Basic Supply Chain Oversight – Managing a 3PL and manufacturing partner in China.
The seller is flexible and committed to a smooth transition, offering up to 40 hours of training over the first 90 days, with additional support available upon discussion. A standard three-year non-compete agreement will be signed, and the seller will transfer all supplier relationships, including the contact for the agency specializing in lowering Meta ad CPMs.
This opportunity is attractively priced due to the seller’s personal circumstances. He is reallocating capital toward a separate, unrelated venture and requires liquidity.
As a result, the valuation (1.16x multiple) is set for an efficient transaction. Given the strong fundamentals, seasonal uptrend, and lean operations, this represents a compelling entry point for a strategic buyer.
Financial Statistics
USD $50
CAC
USD $122
AOV
USD $124
LTV
USD $2.44
MER
Profit Margin
18%
Profit Multiple
1.16x
Revenue Multiple
1.4x
Deal Summary
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Domain: try-claro.com
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Storefront & Tech Stack: Included
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Advertising Assets: Included
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Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable):
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Social Media Accounts:
- Brand Assets:
- Owners, Pinterest ads creator, Pinterest media buyer, Customer service manager
The owner and his brother dedicate approximately 20 hours per week to overseeing operations, providing strategic oversight, and approving new funnels. The owner is willing to offer up to 40 hours of transition support over 90 days to ensure a smooth handover.
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