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Health and Beauty
Verified Listing
Shopify | Health and Beauty
Premium French DTC Fragrance Brand With $1.16M Revenue | $175K NET Profit & Proven Scaling Engine | High-Margin
Asking Price
$ 500,000
/ 2.85 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 1,167,103
TTM Profit
$ 175,212
Net Profit Margin
15%
Site Age
2 Years
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$1,167,103
$175,212
$97,259
Monthly Revenue
$14,601
Monthly Profit
Shopify | Health and Beauty
A fast-growing French DTC fragrance brand operating in the premium yet accessible luxury perfume segment. With $1.16M TTM revenue, $175K profit, and ~15% net margins, the business benefits from strong unit economics, ~87–88% gross margins, and a proven paid acquisition engine across Meta, Google, and influencer channels. The brand achieved rapid product-market fit, scaling to $350K+ monthly revenue at peak, while maintaining a ~$30–35K monthly baseline during a deliberate marketing pause.
The business operates with lean infrastructure, French manufacturing, and a 3PL fulfillment setup, making operations simple and scalable for a new owner.
Snapshot
- TTM Revenue: $1.17M
- TTM Profit: $175K
- Net Margin: 15%
- AOV: ~$95
- Blended CAC: ~$42–46
- Peak MER: ~3.5x
- Repeat Purchase Rate: 20–25%
- Inventory Value: ~$25K
- Top Markets: France (88%), Belgium (6%), Switzerland (5%), Others (1%)
- Business Location: France
- Launch Date: January 2024
SKU Performance
Strong hero SKU concentration with clear product–market fit:
- Flagship fragrance product – ~97% of revenue
- High-margin upsell ecosystem ready for expansion
Acquisition Engine & Profitability
- Break-even ROAS: ~2x (estimated based on CAC & margin structure)
- Peak MER: ~3.5x
- Paid traffic: ~60–65% at scale
- Strong UGC-driven creative strategy
- Proven influencer-driven growth engine
- Large library of validated creatives
The brand is well-positioned for accelerated growth, supported by premium positioning, strong margins, and a proven customer acquisition engine. Multiple high-impact expansion opportunities remain untapped, offering immediate upside for a strategic buyer.
Key Growth Opportunities:
- Launch a second fragrance as a front-end acquisition product to increase AOV and customer lifetime value
- Expand into Amazon to capture high-intent customers and diversify revenue channels
- Enter additional European markets including Germany, Spain, UK, and Italy
- Introduce subscription or refill programs to improve retention and recurring revenue
- Scale influencer partnerships and UGC-driven creative production
- Develop retail and wholesale partnerships to expand brand distribution
These initiatives provide clear, actionable pathways to scale revenue, strengthen brand equity, and enhance long-term enterprise value.
The business currently exhibits some concentration risk due to its reliance on a primary hero product and paid acquisition channels, which may introduce short-term performance variability if not actively managed. Additionally, growth within the competitive fragrance market requires ongoing creative testing, brand differentiation, and continued marketing optimization. These risks are partially mitigated by the development of additional SKUs, including a second fragrance ready for launch, as well as opportunities to diversify acquisition channels through Amazon, influencer partnerships, and retention-focused initiatives. With clear plans for product expansion and channel diversification, the business is well-positioned to reduce operational risk and enhance long-term stability under new ownership.
The business is straightforward to operate and requires minimal technical complexity, making it well-suited for both experienced operators and strategic buyers. However, a new owner with DTC marketing and brand scaling expertise can quickly unlock additional growth opportunities and further accelerate performance. Day-to-day management is streamlined, with most growth driven through marketing optimization, creative testing, and brand expansion initiatives.
Key skills that would benefit a buyer include:
- Paid media management across Meta, Google, and TikTok
- Creative testing and UGC content scaling
- Influencer and partnership coordination
- Shopify and DTC funnel optimization
- Basic brand management and growth strategy execution
The sellers will provide a structured transition including full access to ad accounts, supplier relationships, and operational workflows. All SOPs, creatives, and historical performance data will be transferred to ensure a smooth handover. Ongoing advisory support will be available during the transition period.
This opportunity is available as the founders are reallocating focus toward new ventures and seeking liquidity. The business is stable, profitable, and positioned for growth, making it ideal for a buyer ready to scale. The valuation reflects a fair multiple and an efficient transaction process.
Financial Statistics
USD $42
CAC
USD $95
AOV
USD $0
LTV
USD $2.26
MER
Profit Margin
15%
Profit Multiple
2.85x
Revenue Multiple
1.4x
Deal Summary
-
Domain: vaillantparfum.co
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- 2 Co-founders, 1 Creative Strategist, 1 Influencer Manager, 1 Customer Experience / Chat Manager, 1 Customer Support Agent
The owner currently works approximately 10–15 hours per week managing strategy and growth oversight. The founders are willing to provide a structured transition period to ensure operational continuity and smooth scaling.
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