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Health and Wellness
Verified Listing
Shopify | Health and Wellness
Fast-Growing Subscription-First Health Supplement Brand in a $9B+ Market | $950.9K Revenue | $240.1K Net Profit | 70% Gross Margin | 2,250 Active Subscribers
Asking Price
$ 350,000
/ 1.46 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 950,958
TTM Profit
$ 240,179
Net Profit Margin
25%
Site Age
1 Year
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$950,958
$240,179
$79,247
Monthly Revenue
$20,015
Monthly Profit
Shopify | Health and Wellness
A fast-growing, subscription-first DTC supplement brand operating in the large and underserved bad breath and gut health category. Launched in February 2025, the business has rapidly scaled to $950.9K in TTM revenue and $240.1K in profit, supported by strong unit economics, recurring revenue, and a high-performing paid acquisition engine. With ~70% gross margins, ~2,250 active subscribers, and ~$100K+ in monthly recurring revenue, the business offers predictable cash flow and a highly scalable operational structure. The brand benefits from a clear hero SKU with strong product-market fit, efficient lean operations, and minimal owner involvement, making it well-positioned for strategic buyers seeking a high-growth, subscription-led health brand in a non-seasonal, high-demand category.
Key Highlights:
-
TTM Revenue: $950.9K
-
TTM Profit: $240.1K
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Net Margin: ~25%
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Gross Margin: ~70%
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AOV: ~$43
-
CAC: ~$32
-
LTV: ~$131
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Active Subscribers: ~2,250
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Billed MRR: ~$100K+
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Inventory Value: ~$4.8K
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Business Location: Australia
Product & SKU Performance:
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Strong hero SKU with clear product-market fit
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Core supplement product generates 100% of revenue
-
Mouthwash extension identified for future AOV and LTV expansion
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Positioned at the intersection of gut health and oral health (non-seasonal demand)
Operations & Team:
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Lean, scalable operational structure
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Supplier: Goshippro (China)
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Lead Time: 7–10 days
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MOQ: 500 units
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Fulfillment Cost: ~$7.79 per order
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Global direct shipping
Transferable Team:
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Creative strategist
-
Landing page builder
-
Customer support representative
Owner Involvement:
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Less than 10 hours per week
-
Focus on creative approvals and performance monitoring
Growth Opportunities:
-
Native advertising expansion
-
Quiz funnel implementation
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Email reactivation (~19K contacts)
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Amazon launch
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Product line expansion
This acquisition presents an attractive opportunity to acquire a fast-growing, subscription-driven supplement brand with strong unit economics, predictable recurring revenue, and multiple clear pathways for scale.
This business is well-positioned for accelerated growth, supported by strong product demand, high margins, and recurring subscription revenue. With several untapped acquisition channels, product expansion opportunities, and international growth potential, a new owner can scale the brand efficiently while improving customer lifetime value and retention.
Key Opportunities:
- Launch an Amazon channel to capture high-intent purchase traffic and diversify revenue
- Introduce a mouthwash product extension to increase AOV and customer lifetime value
- Expand into native advertising, quiz funnels, and influencer partnerships
- Reactivate ~19K email subscribers through structured lifecycle and retention campaigns
- Scale geographically across Canada, the UK, and Australia
- Improve retention through formulation optimization and product enhancements
The business currently relies heavily on paid social acquisition, which may result in fluctuations in customer acquisition costs, platform volatility, and potential creative fatigue. Additionally, dependence on a primary hero SKU introduces product concentration risk, while reliance on a single supplier may present operational continuity challenges as the business scales. These risks are partially mitigated by strong subscription economics, healthy margins, and a proven creative testing framework. Furthermore, there are clear opportunities for a new owner to reduce these risks by diversifying acquisition channels through Amazon, email marketing, and native advertising, expanding the product line with complementary SKUs, strengthening retention strategies, and onboarding secondary manufacturing partners. These initiatives provide a clear pathway to enhance operational resilience and support sustainable long-term growth.
Skills Required to Run This Business
This business is designed for operational simplicity, supported by a lean outsourced team and streamlined infrastructure, making it well-suited for an operator with basic eCommerce and paid acquisition experience. A buyer with performance marketing knowledge and growth mindset can efficiently manage day-to-day operations while unlocking significant scaling opportunities.
Key Skills:
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Paid advertising management and creative testing (Meta Ads preferred)
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Basic funnel optimization and conversion rate optimization (CRO)
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Supplier coordination and inventory planning
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Subscription optimization and customer retention strategies
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Email marketing and lifecycle automation
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Performance tracking, analytics, and growth channel expansion
The seller will provide a 30-day transition period covering supplier introductions, advertising frameworks, operations walkthrough, and growth strategies. Additional post-sale support is available to ensure a smooth transition and continued growth. A 3-year non-compete agreement will also be included.
This opportunity is attractively priced as the founder is reallocating capital toward new ventures and stepping away from day-to-day operations. The business is stable, profitable, and ready for scale under a new owner. Given the strong fundamentals, this opportunity is expected to attract significant buyer interest.
Financial Statistics
USD $32
CAC
USD $43
AOV
USD $131
LTV
USD $1.34
MER
Profit Margin
25%
Profit Multiple
1.46x
Revenue Multiple
1.4x
Deal Summary
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Domain: bynaturale.com
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Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s):
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- Creative strategist, Landing page builder, Customer support rep, Founder involvement
The owner currently spends less than 10 hours per week managing the business, mainly reviewing ads and coordinating inventory. The seller will provide a 30-day transition period with full operational handover and strategic guidance.
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