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Health and Beauty
Verified Listing
Shopify | Health and Beauty
Rapidly Scaling U.S.-Based Beauty Supplement Brand at the Intersection of Tanning and Inner Wellness, Generating $2.19M Revenue and $610K Profit With Subscription-Led DTC Operations.
Asking Price
$ 1,100,000
/ 1.80 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 2,196,873
TTM Profit
$ 610,801
Net Profit Margin
28%
Site Age
9 Months
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$2,196,873
$610,801
$183,073
Monthly Revenue
$50,900
Monthly Profit
Shopify | Health and Beauty
This subscription-first beauty supplement brand operates at the high-demand intersection of tanning and inner wellness, delivering a differentiated “drinkable tan” solution that replaces traditional topical self-tanners. With a proven track record, the business generates $2.19M in TTM revenue, $610K in net profit, and maintains a 28% margin. Backed by a high-performing Meta Ads acquisition engine and a robust subscription base (~55.8% recurring revenue), it requires minimal owner involvement (~5–10 hours/week) while offering immediate scale potential for a performance-driven buyer.
Key Highlights:
- TTM Revenue: $2.19M | Net Profit: $610K | Net Margin: 28%
- Average Order Value (AOV): ~$51 | Customer Acquisition Cost (CAC): ~$35 | Customer LTV: ~$150–160 | LTV/CAC: ~4.3x
- Recurring Revenue: ~55.8% | Active Subscribers: 4,727 | Billed MRR: ~$86K
- Top Markets: USA (32%), Australia (30%), UK (25%), Others (13%)
- Operations: Fulfillment via China DayOne 3PL & US warehouse, supported by 1 Customer Support Lead and 1 Fulfillment Manager
- Owner Involvement: 5–10 hours/week approving creatives, monitoring KPIs, light oversight
- Revenue Channels: ~100% Shopify DTC | Distribution: ~55.8% Subscription MRR, ~40% Core Product Sales, ~5% Other
This brand is well-positioned for rapid growth, offering multiple avenues to expand revenue and market presence. With strong subscription economics, high-margin hero products, and a proven demand base, a new owner can capitalize on untapped channels, diversify product offerings, and optimize existing assets to drive immediate upside.
Key Growth Opportunities:
- Amazon Launch: Capture high-intent, search-driven buyers and expand DTC reach.
- TikTok & Social Expansion: Activate TikTok Shop and scale influencer/UGC campaigns across Meta, TikTok, Pinterest, Snapchat, and Google Ads.
- Email Monetization: Leverage ~44.7K contacts with automated welcome, post-purchase, and win-back flows for low-cost revenue growth.
- Product Line Expansion: Introduce complementary hero SKUs in tanning and wellness to strengthen brand authority and increase AOV.
- Fulfillment Optimization: Transition to full US-based fulfillment to improve delivery experience, retention, and customer satisfaction.
While the business benefits from strong subscription economics and a proven acquisition engine, there are inherent risks that a buyer should consider. The primary exposure comes from reliance on a single hero product and Meta Ads as the core growth channel, which creates concentration risk. Additionally, creative fatigue, competitive pressures, or platform policy changes could temporarily affect performance or subscription retention. These risks are highly manageable through proactive measures, including diversifying paid acquisition across TikTok, Pinterest, Snapchat, and Google Ads, expanding creative output and influencer/UGC partnerships, introducing complementary product SKUs to reduce reliance on a single hero item, and optimizing fulfillment and subscription flows to maintain a premium customer experience and long-term retention.
Efficient operation of this subscription-first DTC business requires a combination of strategic marketing, operational oversight, and creative execution. The ideal buyer will have experience in subscription-based models, paid social acquisition, and eCommerce funnel optimization, with the ability to scale revenue while maintaining strong customer retention. Operationally, the business is lean and largely turnkey, though active management of supplier relationships, fulfillment, and creative production will maximize growth potential.
Key Skills:
- Meta Ads strategy, campaign management, and paid social optimization
- Subscription retention strategies and LTV/CAC optimization
- eCommerce funnel, Shopify, and checkout optimization
- Creative production, UGC management, and ad testing
- Email marketing, influencer collaborations, and multichannel monetization
- Oversight of supplier and 3PL operations for efficient fulfillment
The current owner will provide a 3-month transition including daily operations, ad account walkthroughs, supplier relationships, and the creative strategy framework. Full guidance on subscription optimization, creative system, and growth levers will be included, ensuring a smooth handover for the new operator.
The opportunity is priced attractively due to the seller’s personal circumstances. Capital is being reallocated toward another venture, requiring liquidity within a short timeline. The current pricing is structured for a buyer able to close quickly, offering a fast, efficient transaction.
Financial Statistics
USD $35
CAC
USD $51
AOV
USD $150
LTV
USD $1.46
MER
Profit Margin
28%
Profit Multiple
1.80x
Revenue Multiple
1.4x
Deal Summary
-
Domain: glowdrop.co
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- Customer Support Lead , 3PL Operator, Founder
The owner currently works ~5–10 hours per week overseeing strategic operations, approving creatives, and managing supplier relationships. During the transition period, the owner will provide full support on operations, ad accounts, and creative frameworks.
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