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Automotive
Verified Listing
Shopify | Automotive
Established U.S.-Focused Multi-Channel Automotive & Marine Electrical Repair E-Commerce Brand Generating $2.59M TTM Revenue and $657K EBITDA with Strong 83% Gross Margins.
Asking Price
$ 2,500,000
/ 3.81 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 2,585,766
TTM Profit
$ 656,513
Net Profit Margin
25%
Site Age
5.5 Years
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$2,585,766
$656,513
$215,481
Monthly Revenue
$54,709
Monthly Profit
Shopify | Automotive
Customer acquisition has historically run through Meta, which remains the main driver of paid traffic, supplemented by a growing Google Ads program and an expanding Amazon and TikTok Shop presence. The founder has deliberately shifted focus toward Amazon over the past year for its purchase intent and organic ranking potential, alongside early TikTok Shop traction. Amazon carries a meaningfully higher margin than the direct-to-consumer storefront, estimated at 10-20 percentage points above blended margin. Average order value across channels is approximately $80, with an average customer acquisition cost of around $30 and a returning customer rate of 11%. Return rate sits at 1%, supported by a flexible, change-of-mind-friendly returns policy.
The brand has built organic credibility within the DIY automotive electrical community, including recurring mentions from automotive YouTube creators (two channels of 530k and 297k subscribers among 30-40 total creator mentions), alongside an organic following of 4.6k on Instagram and 11k on Facebook. Retention is managed through a Klaviyo email program of over 200,000 subscribers (approximately 20 sends per month, 60% open rate) and a OneText SMS list of 68,240 subscribers (1-2 sends per month, 4% click rate). No subscription or replenishment program currently exists despite the consumable nature of the core product range.
Product is sourced from three manufacturers in China, with new SKUs tested 2-3 times per month based on trend research across Reddit and social media. Fulfilment and returns are handled by a US-based 3PL. The founder estimates $80k in current landed inventory and typically holds around two months of stock, with a roughly one-week reorder lead time. Seasonality follows the category pattern, with Q4 and Q1 the strongest quarters and Q2 the weakest.
At a glance:
|
Channels Shopify/Funnelish, Amazon and TikTok Shop; Meta as primary paid channel, supplemented by Google Ads; Klaviyo email (200k) and OneText SMS (68k) for retention. |
Commercial Engine ~70 SKUs of solder seal connectors, heat shrink terminals, tubing and electrical repair accessories; ~$80 AOV; 2-3 new SKUs tested monthly. |
Operations 3 manufacturers (China); US-based 3PL handling fulfillment and returns; ~$80k landed inventory; single founder plus contractor team. |
The growth case rests on several identifiable levers that have not yet been fully activated.
- Expand the product line. Complementary items such as fuse kits, terminal connectors, wiring tools and electrical testers would extend average order value and lifetime value from the existing customer base.
- Scale the Amazon presence. Additional SKUs, enhanced brand content and expansion into Canada, the UK and Australia sit on top of a channel the founder has only recently prioritised, alongside further advertising and SEO optimisation.
- Build a subscription/replenishment offer. The consumable nature of solder seal connectors and related accessories is a natural fit for a recurring purchase model that has not yet been built.
- Grow retail and wholesale distribution. No retail or wholesale channel currently exists; automotive retailers, marine supply stores, hardware chains and repair shops are logical distribution partners for an established, trademarked brand.
- Expand digital marketing channels. Influencer and affiliate programmes, TikTok Shop and YouTube creator collaborations are early-stage relative to the brand's existing organic reach and could be scaled deliberately rather than opportunistically.
Like most eCommerce businesses, revenue is influenced by digital advertising performance and marketplace competition, making continuous optimization of paid marketing an important component of sustained growth. The business also relies on overseas manufacturing, requiring proactive inventory planning and supplier management to avoid stock disruptions. These risks are effectively mitigated through supplier diversification, disciplined inventory forecasting, ongoing creative testing, and continued expansion across multiple sales channels to reduce dependency on any single traffic source.
|
Capability |
Why it matters |
|
Performance marketing |
Meta remains the core acquisition channel, supplemented by Google and TikTok Shop; incremental scale depends on creative testing and bidding efficiency across all three. |
|
Amazon operations |
PPC management, listing optimisation and brand content are central to a channel the founder has been actively scaling and that carries a materially higher margin than DTC. |
|
Supply chain management |
Three China-based manufacturers and a US 3PL require ongoing coordination on lead times, reorder timing and quality control, without the aid of formal inventory software today. |
|
DTC lifecycle marketing |
A 200k-subscriber Klaviyo email list and a 68k-subscriber OneText SMS list represent a material retention and reactivation asset that requires active flow and segmentation management. |
|
Product development |
New SKUs are tested 2-3 times per month based on trend research; sustaining this cadence requires ongoing sourcing and category judgment. |
The founder will provide transition support, covering supplier relationships, fulfilment and 3PL coordination, marketing account access across Meta, Google, Amazon and TikTok, email/SMS platform handover (Klaviyo and OneText), and existing SOPs. The founder is open to discussing extended consulting arrangements beyond the initial transition period if needed, and has agreed in principle to a standard three-year non-compete and to a background check once under LOI.
The founder is exploring new opportunities and believes the brand has reached a stage where a new owner with additional capital, expanded marketing resources and dedicated operational focus can accelerate its next stage of growth.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
25%
Profit Multiple
3.81x
Revenue Multiple
1.4x
Deal Summary
-
Domain: solderstick.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- Founder, Customer Service Team, Amazon PPC management, Google Ads, Personal VA, Email Campaign Management, HOC Developer
The business is 100% owned and operated by its founder, who dedicates approximately 20-40 hours per week to fulfilment coordination and creative strategy. A contractor team supports customer service (~$300/month), Amazon PPC management (~$700/month), Google Ads (~$1,500/month, recently added), a personal virtual assistant (~$300/month) and email campaign management (~$2,000/month), with ad hoc developer support shared across the founder's other, currently inactive, store entities. All contractors are expected to remain in place under new ownership.
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