Health and Beauty
Verified Listing
Shopify | Health and Beauty
A High-Growth Self-Tanning Brand in the US Market. $1.73M Revenue | $450K NET Profit. Strong Expansion Potential
Asking Price
$ 800,000
/ 1.77 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 1,738,739
TTM Profit
$ 450,869
Net Profit Margin
26%
Site Age
1 Year
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$1,738,739
$450,869
$144,895
Monthly Revenue
$37,572
Monthly Profit
Shopify | Health and Beauty
This business has quickly become a standout player in the self-tanning market, achieving over $1.73 M in revenue within the first eight months. With consistent profitability and a robust e-commerce setup, the brand has managed to scale rapidly, recently hitting $500K in monthly revenue. Operating through a Shopify platform, it maintains solid customer retention and an efficient marketing engine across Meta, Google, and Applovin. The business continues to show strong growth potential with impressive margins and a loyal customer base.
There’s significant potential for the brand to expand further. Introducing a subscription model could boost customer lifetime value, given the strong organic repurchase rate. With an Amazon launch planned, there’s an exciting opportunity to reach a wider audience and increase sales. Additionally, influencer collaborations and user-generated content could drive even more brand visibility, while international expansion into English-speaking markets like the UK, Australia, and Canada offers a natural growth path. Developing complementary products like skincare and tanning accessories could also enhance the customer experience and increase revenue.
As with any fast-growing business, the key risk lies in maintaining marketing efficiency and profitability as the brand scales. While the current customer acquisition strategy is strong, it will be essential to monitor and adjust media buying strategies to ensure that cost-per-acquisition (CPA) remains favorable. Additionally, expanding into new channels like Amazon requires strategic oversight to ensure success. Staying on top of these areas and implementing a subscription model could mitigate risks and improve long-term revenue predictability.
To successfully manage this business, a strong understanding of e-commerce, digital marketing, and customer acquisition is necessary. The ideal owner should be comfortable with paid advertising on platforms like Meta, Google, and Applovin, as well as email marketing and customer retention strategies. Additionally, experience in funnel optimization and team management (including creative, email marketing, and Amazon strategies) would be helpful to continue the brand’s growth trajectory.
The current owner will provide ongoing support during the transition to ensure a smooth handover. This includes guidance on marketing strategies, managing acquisition channels, and optimizing operational processes. The new owner will have full access to the existing team and resources to help maintain and build on the brand’s success.
The business is being sold as the owner is focusing on new opportunities in the e-commerce sector. This presents a unique opportunity for a buyer to step into a rapidly growing brand with significant potential.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
26%
Profit Multiple
1.77x
Revenue Multiple
1.4x
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