Shopify | Health and Beauty
High-Growth 1-Year-Old U.S.-Based Premium Skincare Brand Generating €1.9M Revenue and €269K Net Profit With Branded Products and U.S. Fulfilment
Asking Price
€383,000
/ 1.42 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
€ 1,948,143
TTM Profit
€ 269,408
Net Profit Margin
14%
Site Age
1 Year
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€ 1,948,143
€ 269,408
€ 162,345
Monthly Revenue
€ 22,451
Monthly Profit
Shopify | Health and Beauty
A fast-growing direct-to-consumer skincare brand operating in the premium age-correction and hyperpigmentation category, targeting a highly underserved and expanding demographic. With €1.9M in annual revenue, €269.4K in profit, and strong unit economics, the business combines patented dermatologist-approved technology with optimized Funnelish-powered Shopify funnels. The brand benefits from high repeat purchase rates, premium positioning, and a science-backed product line that competes on efficacy rather than price. Operations are streamlined, systematized, and ready for immediate scale by an experienced buyer.
Snapshot
- Annual Revenue: €1.9M
- Annual Profit: €269.4K
- Net Margin: ~14%
- AOV: $65
- LTV: $220
- CAC:$32
- Returning Customer Rate: 32–38%
- Recurring Revenue: ~£130k every two months
- Email Subscribers: 90,000+
- Inventory Value: ~$20,000 (landed cost)
- Fulfillment: U.S. 3PL
- Manufacturing: Direct manufacturer in China
Operations & Team
Lean and scalable operational setup:
- Manufacturing: Direct factory relationship in China
- Fulfillment: U.S.-based 3PL
Owner Involvement
- ~14–21 hours per week
- Oversight focused on creative approvals, metrics review, and strategy
Sales Channels
- Shopify DTC: 100% of current revenue
- Amazon FBA: Fully set up and ready to launch
This business is positioned for substantial expansion, supported by proven product-market fit, premium margins, and a large engaged audience. Several high-impact growth levers remain untapped, allowing a new owner to scale revenue rapidly while leveraging existing brand equity and infrastructure.
Key Opportunities:
- Activate Amazon FBA to unlock an additional 30–40% revenue share
- Expand paid acquisition into TikTok, YouTube, influencers, and affiliates
- Introduce complementary SKUs such as SPF, Vitamin C, and night treatments
- Implement subscriptions to increase predictability and LTV
- Expand internationally and explore wholesale or professional partnerships
As with most DTC brands, performance is partially dependent on paid advertising platforms, which can experience rising costs or creative fatigue. These risks are mitigated through ongoing creative testing, diversified traffic sources, and a strong email-driven retention engine. Supply chain risks are reduced by working directly with manufacturers and maintaining consistent inventory cycles. A buyer with disciplined ad management and inventory planning can comfortably navigate these challenges.
The business is best suited to an operator with experience in DTC e-commerce and digital marketing. Most daily operations are delegated, allowing the owner to focus on growth strategy and performance optimisation.
Key Skills & Capabilities:
- Shopify and DTC operations management
- Paid advertising oversight (Facebook/Instagram)
- Inventory forecasting and 3PL coordination
- Customer communication tailored to a mature demographic
- Basic financial analysis and cash flow management
The seller will provide up to 40 hours of structured training over a 90-day transition period, including live walkthroughs, SOP documentation, and operational guidance. Full introductions to manufacturers, 3PL partners, contractors, and marketing assets are included. Extended support can be discussed to ensure a smooth and confident takeover.
This opportunity is attractively priced due to the seller’s strategic transition into a new beauty venture targeting a different demographic. Capital and focus are being reallocated, creating an excellent acquisition opportunity for a buyer ready to scale the existing foundation. The seller is motivated for a clean, efficient transaction with a capable operator.
Financial Statistics
USD $32
CAC
USD $65
AOV
USD $220
LTV
USD $2.03
MER
Profit Margin
14%
Profit Multiple
1.42x
Revenue Multiple
1.4x
Deal Summary
-
Domain: felineskinscience.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Owner, Media Buyer, Store Manager/Operations,
Owner involvement averages 14–21 hours per week, focused on strategic oversight and reporting, with day-to-day operations fully delegated. The seller will provide up to 40 hours of structured training over 90 days to ensure a smooth transition.
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