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Home and Garden
Verified Listing
Shopify | Home and Garden
Innovative U.S.-Based Wireless Lighting Brand with Patented Products | $14.6M TTM Revenue | $802K TTM Net Profit, Scalable DTC Operations and Global Fulfillment
Asking Price
$ 700,000
/ 0.87 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 14,637,953
TTM Profit
$ 802,391
Net Profit Margin
5%
Site Age
2 Years
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$14,637,953
$802,391
$1,219,829
Monthly Revenue
$66,866
Monthly Profit
Shopify | Home and Garden
This rapidly growing e-commerce brand specializes in wireless, drill-free lighting solutions for renters and homeowners, offering patented peel-and-stick lighting options. With $14.6M in TTM revenue and $802K profit, the business operates primarily via Shopify DTC, leveraging strong paid acquisition and a newly introduced recurring revenue stream. The brand has seen substantial growth and offers operational simplicity with potential for further scaling.
Snapshot:
-
TTM Revenue: $14.6M
-
TTM Profit: $802K
-
Net Margin: ~5%
-
AOV: ~$105
-
CAC: ~$71
-
LTV: ~$150
-
Returning Customer Rate: 38%+
-
MRR (Magazine): $90K+
-
Active SKUs: 42
-
Inventory value: ~$270K
-
Markets: US (78%), UK (20%), Others (2%)
This brand is primed for further expansion with strong recurring revenue and a solid product-market fit. Key growth avenues include scaling the digital magazine subscription, expanding the wireless lighting line, and tapping into underutilized advertising channels.
Key Opportunities:
-
Expand the patented wireless lighting line with additional SKUs
-
Scale the digital magazine subscription model
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Launch on Amazon to drive high-ROI growth
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Increase presence on TikTok, YouTube, and influencer channels
While the business is built on strong product-market fit, competition in the home decor and lighting sector is increasing, which could impact future growth if creative testing and ad strategies are not refreshed regularly. Additionally, reliance on paid social channels for customer acquisition means that creative fatigue could affect cost-efficiency. A buyer with strong creative strategies and experience in managing acquisition costs would be key to mitigating these risks.
To efficiently run this business, the new owner will need expertise in paid advertising, particularly on Meta, Google, and Pinterest. Strong creative direction is critical, along with operational knowledge to manage the supply chain and fulfillment.
Skills & Techniques:
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Expertise in paid traffic acquisition (Facebook, Google, Pinterest)
-
Creative direction and testing
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E-commerce operations and Shopify management
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Understanding of subscription-based revenue models
Post-sale, flexible support will be provided based on the new owner’s needs. This includes training on operations, supplier relationships, creative strategy, and handoff of all key systems and documents to ensure a seamless transition.
The seller is looking for immediate liquidity to focus on a separate venture and has priced the business for a quick sale. The valuation offers an attractive opportunity for a buyer to capitalize on the brand's proven growth and recurring revenue.
Financial Statistics
USD $71
CAC
USD $105
AOV
USD $150
LTV
USD $1.48
MER
Profit Margin
5%
Profit Multiple
0.87x
Revenue Multiple
1.4x
Deal Summary
-
Domain: pridola.co
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- 14 team members
The current owner works 4-6 hours per day, 2-3 days a week, focusing on strategy, decisions, and team management. Post-sale, flexible support will be provided, including training and transfer of key systems for a smooth transition.
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