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Home and Garden
Verified Listing
Shopify | Home and Garden
High-Growth U.S.-Based Pest Repellent Brand with $5.3M in Annual Revenue and $1.1M Profit. Scalable DTC Operations with Global Reach and Strong Margins.
Asking Price
$ 1,400,000
/ 1.17 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 5,334,512
TTM Profit
$ 1,196,681
Net Profit Margin
22%
Site Age
1 Year
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$5,334,512
$1,196,681
$444,543
Monthly Revenue
$99,723
Monthly Profit
Shopify | Home and Garden
This direct-to-consumer pest control brand specializes in ultrasonic electronic pest repeller devices, offering a non-toxic, budget-friendly, and long-term solution for home pest control. With $5.3M in TTM revenue and $1.1M profit, the brand leverages paid social advertising and a high-converting Shopify store to drive sales. It serves the U.S. market primarily, with additional international reach in the UK, Canada, and Australia. The business operates on a lean and scalable infrastructure, with fulfillment handled through 3PLs in the USA and China, ensuring quick and cost-effective delivery to customers worldwide.
Snapshot:
- TTM Revenue: $5.3M
- TTM Profit: $1.1M
- Net Margin: 22%
- AOV: $95
- CAC: $45
- LTV: $92
With a proven demand in the evergreen pest control category, the business is primed for substantial growth through untapped channels and product verticals. Leveraging its strong subscription base and high-margin products, a new owner can quickly scale the business.
Key Opportunities:
- Launch on Amazon for immediate growth in the pest control category.
- Expand into new acquisition channels such as TikTok, YouTube, and native ads.
- Introduce additional pest control solutions targeting outdoor pests, flea & tick protection for pets, and more.
- Develop retention strategies to increase repeat purchases and customer lifetime value.
While the pest control industry offers a strong market, competition in online advertising and ad fatigue could impact short-term profitability. The brand’s reliance on a few core SKUs for revenue necessitates product diversification. To mitigate risks, continued innovation in product offerings and creative strategies will be essential. Scaling customer retention efforts can also help reduce the impact of customer acquisition costs.
To effectively manage the brand, the new owner should have proficiency in e-commerce operations, digital marketing, and customer retention strategies.
Required Skills:
- Digital marketing expertise, especially in paid ads (Meta, Google)
- Strong understanding of customer acquisition and conversion optimization
- Basic store management and inventory control
- Creative testing and ad management to optimize returns
The seller will provide up to 40 hours of transition support over the first 90 days, ensuring a smooth handover of the business. This support includes training on ad management, creative testing, and operational oversight. The seller is also available to discuss any additional questions or offer extended support if needed.
This opportunity is being offered for sale due to the seller’s personal circumstances. They are reallocating capital toward a separate venture and require liquidity within a short timeline. As a result, the business is priced for a fast transaction, and the seller is motivated to close within the next 30 days.
Financial Statistics
USD $45
CAC
USD $95
AOV
USD $92
LTV
USD $2.11
MER
Profit Margin
22%
Profit Multiple
1.17x
Revenue Multiple
1.4x
Deal Summary
-
Domain: pestlab.co
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- 1 Creative Strategist, 2 Creative Agencies, 3 VAs (customer support, social media, chargebacks and other operations.)
The owner commits 6-11 hours per week to maintaining and growing the business. Post-sale, the owner will ensure a smooth transition, providing up to 40 hours of dedicated support over the first 90 days, tailored to the buyer’s needs and agreement.
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