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Health and Beauty
Verified Listing
Shopify | Health and Beauty
An Established 1.5-Year-Old Hair Care E-Commerce Brand with Explosive Growth | TTM Revenue: €2.72M | TTM Profit: €561.3K | Shopify DTC with Global Fulfillment
Asking Price
€1,200,000
/ 2.14 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
€ 2,727,986
TTM Profit
€ 561,302
Net Profit Margin
21%
Site Age
1 Year
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€ 2,727,986
€ 561,302
€ 227,332
Monthly Revenue
€ 46,775
Monthly Profit
Shopify | Health and Beauty
This business is a fast-growing direct-to-consumer brand in the hair growth sector, demonstrating strong demand across European markets, with significant potential for expansion. With €2.72M in TTM revenue, €561K profit, and a solid repeat purchase rate, the brand has achieved proven product-market fit in the competitive hair care space. It leverages efficient fulfillment models in both Europe and Canada, offering a low-operational complexity structure ideal for scaling further. The brand's Shopify store, integrated with its fulfillment partners, ensures smooth operations with minimal owner involvement, requiring only 15–20 hours per week for strategic oversight.
Snapshot:
-
TTM Revenue: €2.72M
-
TTM Profit: €561.3K
-
Net Margin: 21%
-
AOV: €50 (up from €35)
-
CAC: €26–27
-
LTV: ~€55
-
LTV/CAC: ~2.1x
-
ROAS (90d avg): 2.29
-
Channels: 100% Shopify DTC
-
Inventory: 50,000 units
-
Email List: 59,000 active subscribers
-
Fulfillment: Dual model (EU: Peakfast in France, Canada: direct from China)
With proven demand and strong market fit in the hair care sector, this brand has substantial growth opportunities. A new owner can easily scale by expanding into new markets, launching additional SKUs, and leveraging new acquisition channels like influencer marketing.
Key Opportunities:
-
Expand to Amazon for additional high-ROI growth
-
Scale operations in Canada for higher-margin sales
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Introduce subscription models to enhance customer retention
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Grow brand presence in new EU markets and the UK
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Increase reach through influencer marketing and UGC campaigns
The business faces some risks related to reliance on paid social advertising and the potential fluctuations in Facebook/Instagram ad performance. However, these risks can be mitigated by diversifying acquisition channels and scaling beyond paid social. Strong operational processes, including fulfillment and customer support, help minimize the risks associated with daily operations. Additionally, addressing any potential supply chain disruptions will be important, particularly when expanding internationally.
Managing this business requires a combination of strategic oversight and marketing expertise. A buyer should have experience with DTC e-commerce, particularly in optimizing advertising campaigns and conversion rates.
Skills and Techniques:
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Creative and advertising oversight (especially for Meta platforms)
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Conversion rate optimization and performance analysis
-
Managing supplier relationships and fulfillment logistics
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Light customer support supervision
-
Data analysis and understanding of customer acquisition strategies
The current owners will provide 30 days of post-sale support to ensure a smooth transition, covering areas such as operations, advertising strategies, and customer service management.
The sale of this business is driven by the owner's personal circumstances, as they are reallocating capital toward a separate venture unrelated to this brand. The seller requires liquidity within a short timeline, making this an efficient and fast transaction opportunity. Given the strong fundamentals of the business, the current pricing offers a great value for a motivated buyer.
Financial Statistics
USD $27
CAC
USD $50
AOV
USD $55
LTV
USD $1.85
MER
Profit Margin
21%
Profit Multiple
2.14x
Revenue Multiple
1.4x
Deal Summary
-
Domain: vitalisofficiel.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): N/A
- Pending/File Patents (If applicable): N/A
-
Social Media Accounts:
- Brand Assets:
- 1 Creative Strategist, 2 Editors, 1 Paid Media Specialist, 1 CS Director / Back-end manager + 2 CS agents, Agencies: External Video agency, Email agency (fixed fee) + Google Ads agency (performance-based)
The owner currently spends about 15–20 hours per week overseeing key operations, including coordination and strategic oversight, with the business being efficiently managed by a dedicated team. Post-sale, the owner is committed to providing full transition support, ensuring a seamless handover for the new owner.
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