Health and Wellness
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Shopify | Health and Wellness
Established and profitable DTC brand in the cold therapy niche, offering premium water chillers and ice baths to a loyal U.S. customer base. Backed by organic traffic, affiliate partnerships, and strong SEO performance.
Asking Price
$ 505,000
/ 1 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 3,472,000
TTM Profit
$ 506,952
Net Profit Margin
15%
Site Age
2.5 Years
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$3,472,000
$506,952
$289,333
Monthly Revenue
$42,246
Monthly Profit
Shopify | Health and Wellness
This high-growth recovery brand specializes in selling water chillers and ice baths directly to U.S. consumers. With a well-optimized Shopify store and strategic fulfillment from a California-based warehouse, the brand generates approximately 50% of sales from organic sources and affiliate marketing. Supported by a dedicated team, including customer support VAs and a Chinese logistics agent, the business runs efficiently with 15–20 hours of owner oversight weekly. Enhanced product design, solid supplier relationships, and scalable operations make it a strong asset for any buyer.
There is significant opportunity to expand internationally, as the brand has yet to fully explore markets like the EU, Australia, or Canada beyond organic traffic. Growth can also be driven through underutilized channels such as TikTok Shop and TikTok Ads. The business has not yet achieved profitability on Meta Ads, offering upside potential with the right creative strategy and media buying. Additionally, optimizing conversion rates and continuing to build on SEO momentum can further scale revenues.
As a seasonal business, demand peaks during the summer and key shopping periods like Black Friday and Christmas, which can lead to fluctuations in revenue. Previous reliance on underperforming marketing agencies also impacted profitability. To mitigate these risks, the new owner should focus on hiring reliable, performance-driven partners and ensuring lean operations during low-demand months. Effective inventory planning and strong cash flow management are key to sustaining growth and navigating seasonal shifts.
This business requires strong team coordination skills to manage marketing freelancers, ad strategists, customer support VAs, and a logistics agent in China. An understanding of DTC marketing channels such as Google Ads, Meta Ads, and email/SMS campaigns is essential. Familiarity with conversion rate optimization, Shopify operations, and supplier relationship management will also help maintain and grow the business efficiently. Basic analytical and decision-making capabilities are crucial for approving creatives, managing inventory, and optimizing performance.
The current owner is offering 30–60 days of post-sale support to ensure a smooth transition. This includes guidance on supplier and team coordination, platform management, and strategic advice for scaling.
The owner is shifting focus due to previous operational strain from poor-performing agencies and is looking to pass the brand on to someone with fresh energy to scale its full potential.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
15%
Profit Multiple
1x
Revenue Multiple
1.4x
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