Health and Wellness
Verified Listing
Shopify | Health and Wellness
A Profitable Direct-to-Consumer Wellness Brand. $5.80M TTM Revenue | $1.55M TTM Profit. Positioned for Continued Growth
Asking Price
$ 2,000,000
/ 1.18 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 6,300,000
TTM Profit
$ 1,700,000
Net Profit Margin
27%
Site Age
2.5 Years
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$6,300,000
$1,700,000
$525,000
Monthly Revenue
$141,667
Monthly Profit
Shopify | Health and Wellness
This is a profitable direct-to-consumer wellness brand offering a unique magnetic healing ring designed to enhance sleep, boost energy, and support weight loss. Launched in March 2023, the brand has experienced consistent month-over-month growth, with over 165,000 email subscribers and an optimized Shopify store. The business runs primarily on Meta Ads and email marketing, with high-converting creatives and a strong product-market fit.
There is significant room for growth through product line expansion, including new variants, bundles, or accessories that complement the core healing ring. Scaling across additional ad platforms like TikTok, Google, or even Amazon can drive further exposure and sales. Introducing subscription models, loyalty programs, or influencer campaigns would support recurring revenue and enhance brand reach globally.
As a brand reliant on paid advertising, performance fluctuations and ad platform policy changes can impact sales. Maintaining high-converting creatives and closely managing ad spend is essential. Additionally, supply chain coordination must remain consistent, though the existing fulfillment partnership and streamlined logistics greatly minimize operational risk.
Running this business requires basic knowledge of digital marketing, particularly in managing or overseeing Meta Ads and email automation. Strategic oversight, performance tracking, and decision-making are key, but most daily operations are handled by freelancers, including a media buyer and customer support agent. The owner’s current time commitment is minimal—around 5–7 hours per week.
The current owner will provide 30 days of post-sale support via email or Zoom to ensure a seamless transition. This includes team introductions, supplier and fulfillment contacts, ad accounts, and access to high-performing creatives, along with full onboarding to the store's tech stack and operations.
The brand has been scaled successfully and is now ready for a new owner to take it to the next level. The seller is transitioning focus to new ventures and is seeking a qualified buyer to continue its growth trajectory.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
27%
Profit Multiple
1.18x
Revenue Multiple
1.4x
Deal Summary
-
Domain: oluxring.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- Media Buyer, Customer Support
The owner currently dedicates a few hours each week to overseeing key operations and reviewing reports. Post-sale, the owner is committed to providing full support for 30 days (via email or Zoom) to ensure a smooth and successful transition.
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