Health and Beauty
Verified Listing
Shopify | Health and Beauty
Respiratory Health E-commerce Brand | TTM Revenue $3.5M & TTM Net Profit $789K | DTC 90% and Amazon FBA 10% - US TRADEMARK
Asking Price
$ 570,000
/ 0.7 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 3,505,000
TTM Profit
$ 789,000
Net Profit Margin
23%
Site Age
2 Years
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$3,505,000
$789,000
$292,083
Monthly Revenue
$65,750
Monthly Profit
Shopify | Health and Beauty
Launched in October 2023, our company was founded to address a critical gap in the market for targeted respiratory health solutions. With a commitment to innovation and efficacy, we have quickly established ourselves as a dominant force in the respiratory health sector. Our mission is to improve lung health and overall respiratory wellness through cutting-edge products that meet the needs of a growing and health-conscious audience. Our rapid growth has been driven by a highly effective marketing strategy on digital advertising platforms, particularly Meta and Google Ads. By leveraging precise audience targeting through our content, we have scaled rapidly, capturing a significant share of the respiratory health market while building a loyal customer base. Key Milestones and Innovations: Flagship Product Success: The introduction of our OxyBio Breathing Trainer revolutionized lung health by offering an effective, user-friendly solution that has resonated strongly with consumers. Subscription-Based Consumable Launch: We recently expanded our product line to include a consumable specifically designed to support lung health, offered on a convenient subscription model. This innovation has driven consistent growth in our subscriber base, increasing recurring revenue. Enhanced Product Development: The launch of an upgraded version of the Breathing Trainer, incorporating user feedback and advanced features, has further increased customer satisfaction and bolstered repeat purchases. Market Positioning and Growth: Our dominance on digital advertising platforms has positioned us as a market leader in the respiratory health space, enabling us to scale aggressively and outperform competitors.
1. Increase Paid Media Efficiency Across Meta & Google
- Expand the volume and variety of ad creatives to avoid fatigue and boost engagement.
- Test new messaging angles (e.g., wellness, performance, rehab), visuals, and demographics to find scalable combinations.
- Allocate budget toward top-performing campaigns and explore TikTok Ads as an additional acquisition channel.
2. Scale and Dominate on Amazon FBA
- Optimize listings with SEO-friendly titles, detailed bullet points, A+ content, and video.
- Increase conversion with social proof — incentivize reviews, bundle offers, and Subscribe & Save options.
- Use Amazon PPC and external traffic strategies to dominate the "breathing trainer" and "respiratory health" categories.
3. Introduce Complementary SKUs & Product Bundles
- Launch accessory products such as replacement filters, carry cases, or upgrade kits.
- Consider expanding into related verticals (e.g., nasal breathing strips, posture trainers).
- Create high-margin bundles to boost AOV and provide tailored options for different customer segments (athletes, seniors, general wellness).
4. Launch a Smart, App-Connected Breathing Trainer
- Develop a more advanced version of the product with built-in sensors, lung function tracking, and real-time guidance via a companion mobile app.
- Offer structured training programs for athletic performance, stress reduction, or pulmonary rehab.
- Monetize the app with a one-time fee or recurring subscription model, increasing customer lifetime value (LTV) and defensibility.
5. Strengthen Retention via Email & SMS Marketing
- Leverage the existing customer base with post-purchase flows, educational content, and re-engagement campaigns.
- Promote upsells, product education, and exclusive offers through automated sequences.
- Segment customers based on behavior to maximize LTV and repeat purchase rate.
6. Expand Internationally with Localized Stores & Campaigns
- Explore international growth (EU, Canada, Australia) through dedicated Shopify storefronts and localized ad creatives.
- Partner with fulfillment centers or 3PLs to improve delivery times and reduce shipping costs.
- Platform Dependency: A large portion of revenue is currently driven through Meta ads
- Product Concentration: The brand’s current revenue is heavily reliant on one or two hero SKUs
- Performance Marketing Expertise: Proficiency in managing paid ads. Understanding of ad copy, creative testing.L
- Creative Direction & Product Positioning: Understanding customer psychology and how to frame the product’s value (e.g., athletes vs. wellness vs. clinical use)
- Customer Experience Management: Oversight of customer service (often handled by a VA)
- Growth Mindset & Testing Culture: Willingness to constantly test new ad angles, product bundles, pricing strategies, and growth channels, Comfortable with decision-making based on performance data
-
Onboarding & Knowledge Transfer:
30 days support, covering full walkthroughs of marketing, operations, and supplier relationships. -
Supplier & Partner Handoffs:
Personal introductions to key contacts (manufacturers, 3PL, freelancers), with guidance on order processes and payment terms. -
Marketing Strategy Review:
Breakdown of what’s worked in paid media (ads, audiences, creatives), email flows, and suggested test strategies going forward. -
Documentation:
Delivery of all SOPs, logins, historical campaign data, and financial tracking templates. -
Optional Extended Support (if negotiated):
Willing to stay involved on a light consulting basis or paid retainer for a limited time if desired by the buyer.
After successfully building this brand into a dominant force in the respiratory health market, I am ready to start a new journey in a completely different niche. This decision is not driven by any shortcomings of the brand but rather by a personal passion for starting and scaling innovative businesses. Our achievements speak for themselves: we’ve grown this brand to extraordinary levels, with December 2024 nearly doubling the profit of our past biggest month - showing the incredible potential of this business. This is the perfect moment for someone with a vision to take over and continue driving growth, capitalizing on the groundwork we’ve laid and taking it to new heights. For the right buyer, this is an great opportunity to own and grow what is already a highly profitable and thriving business.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
23%
Profit Multiple
0.7x
Revenue Multiple
1.4x
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