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Health and Beauty
Verified Listing
Shopify | Health and Beauty
Established U.S.-Based Anti-Aging Skincare Brand Specializing in Skin Rejuvenation with $17.83M TTM Revenue, $1.94M Profit, and Scalable DTC Operations.
Asking Price
$ 4,400,000
/ 2.27 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 17,838,728
TTM Profit
$ 1,941,260
Net Profit Margin
11%
Site Age
1.5 Year
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$17,838,728
$1,941,260
$1,486,561
Monthly Revenue
$161,772
Monthly Profit
Shopify | Health and Beauty
This U.S.-based skincare brand operates within the rapidly expanding anti-aging and skin rejuvenation market, serving women aged 35-55. With $17.83M in TTM revenue and $1.94M in TTM profit, the brand boasts a strong $65 AOV and impressive repeat customer demand. Operating through a lean and efficient model, it benefits from outsourced production and fulfillment, requiring minimal owner involvement. Positioned for growth, this business leverages a large, loyal customer base and proven demand, offering a high-quality acquisition opportunity.
Snapshot:
-
TTM Revenue: $17.83M
-
TTM Profit: $1.94M
-
Net Margin: 11%
-
AOV: $65
-
CAC: ~$38
-
Top Markets: USA (93.4%), International (6.6%)
The brand is primed for significant growth with substantial upside potential in multiple channels. A new owner could capitalize on untapped markets and product expansions, leveraging the already strong brand foundation.
Key Opportunities:
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Launch on Amazon to expand reach and drive high-ROI growth.
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Explore new acquisition channels, including TikTok, YouTube, influencers, and affiliates.
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Expand product portfolio with new anti-aging and skincare solutions.
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International expansion through wholesale partnerships with wellness retailers.
The business faces risks related to increased competition in the anti-aging market and creative fatigue. A diversified marketing strategy and continued testing of new creatives will help mitigate these risks. Additionally, any supply chain disruptions could impact product availability.
Managing this business requires a strong understanding of DTC e-commerce, paid media, and customer retention strategies. A potential buyer should also be skilled in creative testing and optimization for sustained growth.
Required Skills:
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Paid media management (Meta and Google)
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Conversion rate optimization
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Customer retention and subscription management
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Creative content testing and scaling
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Inventory and supplier management
The seller will provide up to 4 weeks of transition support to ensure a smooth handover. This will include guidance on creative production processes, paid advertising strategies, and maintaining operational continuity with the current fulfillment and supplier network.
This opportunity is being sold due to the seller's need to reallocate capital toward a separate, unrelated venture. The valuation is set for an efficient transaction, with a fast closing timeline expected. Given the brand’s strong fundamentals, this presents a highly attractive opportunity for the right buyer.
Financial Statistics
USD $38
CAC
USD $65
AOV
USD $0
LTV
USD $1.71
MER
Profit Margin
11%
Profit Multiple
2.27x
Revenue Multiple
1.4x
Deal Summary
-
Domain: cocobeauty.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- 1 CS, 1 Graphic Designer and a Media Buyer
The owner currently works ~15 hours per week on the business, focusing on overseeing creatives, monitoring marketing campaigns, and light strategic oversight. The seller can provide up to 4 weeks of transition support to ensure a smooth handover.
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Acquisition
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Acquisition
Paid Ads
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Profit
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An Established 1.5-Year-Old Hair Care E-Commerce Brand with Explosive Growth | TTM Revenue: €2.41M | TTM Profit: € 296.9K | Shopify DTC with Global Fulfillment
Type
Shopify
Acquisition
Paid Ads
Revenue
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Profit
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