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Health and Beauty
Verified Listing
Shopify | Health and Beauty
A fast-growing U.S.-based pet wellness brand specializing in advanced nano-technology liquid supplements, generating $3.2M TTM revenue and $360.9K profit with scalable DTC operations.
Asking Price
$ 1,100,000
/ 3.05 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 3,225,554
TTM Profit
$ 360,995
Net Profit Margin
11%
Site Age
1 Year
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$3,225,554
$360,995
$268,796
Monthly Revenue
$30,083
Monthly Profit
Shopify | Health and Beauty
This rapidly expanding pet wellness brand focuses on improving dog health, specifically eye health, with innovative nano-technology liquid supplements. With $3.2M in TTM revenue, $360.9K in net profit (11% margin), and $60K in monthly recurring revenue (MRR), the brand operates a fully optimized DTC system. It leverages strong paid acquisition channel (Meta), subscription-based revenue, and high customer retention to maintain consistent growth. The business is primed for immediate scale with clear opportunities for marketplace expansion and product line extension.
Snapshot
-
TTM Revenue: $3.2M
-
TTM Profit: $360.9K
-
Net Margin: 11%
-
AOV: $90
-
CAC: $75
-
LTV: $193
-
MRR: $60K+
-
Returning Customer Rate: 40%
-
Top Markets: USA (94%), International (6%)
This brand has multiple avenues for expansion, including launching on Amazon and TikTok Shop, capitalizing on its strong subscription model and proprietary product. With solid margins and a proven acquisition engine, a new owner could unlock significant growth by diversifying sales channels and product offerings.
Key Opportunities:
-
Amazon & TikTok Shop launch for +20% incremental revenue
-
Expand into influencer marketing, affiliates, and other acquisition channels
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Introduce new nano-based SKUs for other pet health categories
-
Scale international operations and wholesale partnerships
The primary risk lies in channel concentration with heavy reliance on Meta for customer acquisition. To mitigate this, diversifying traffic sources through platforms like Amazon, TikTok, and influencers will reduce risk. Additionally, maintaining fresh creative content and scaling efficiently are key to overcoming competitive pressures.
The business requires experience in managing e-commerce operations, paid advertising (Meta), and subscription-based models. Knowledge of product development, particularly in the wellness space, is beneficial. A strong focus on creative testing and optimizing conversion funnels will ensure continued profitability.
Required Skills:
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Paid media management (Meta)
-
Subscription revenue optimization
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Creative testing and content management
-
E-commerce platform (Shopify) management
The seller will provide up to 30 days of transition support, ensuring a seamless handover of all operations. This includes introductions to suppliers, walkthroughs of creative production workflows, and training on subscription management and inventory forecasting.
The owner is divesting the business to focus on other personal ventures and requires liquidity within a short timeframe. The opportunity is attractively priced for a quick and efficient transaction, making it an ideal opportunity for a motivated buyer.
Financial Statistics
USD $75
CAC
USD $90
AOV
USD $193
LTV
USD $1.20
MER
Profit Margin
11%
Profit Multiple
3.05x
Revenue Multiple
1.4x
Deal Summary
-
Domain: shopaurapets.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s):
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- Freelance copywriter , VA, 3 freelance video editors , Freelance media buyer , 3rd-party customer support team , Dedicated inventory , Freelance designer & developer
The owner currently works around 6-7 hours per week overseeing the business, including approving creatives and monitoring key metrics. During the transition period, they will provide support to ensure smooth handover of all operational processes.
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