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Health and Wellness
Verified Listing
Shopify | Health and Wellness
A U.S.-Focused DTC Orthopedic Footwear Brand with Explosive Growth and a Proven Acquisition Model | Total Revenue: $4.5M | Total Net Profit: $603k
Asking Price
$ 550,000
/ 0.91 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 4,505,664
TTM Profit
$ 603,075
Net Profit Margin
13%
Site Age
1 Year
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$4,505,664
$603,075
$375,472
Monthly Revenue
$50,256
Monthly Profit
Shopify | Health and Wellness
This fast-growing DTC orthopedic footwear brand offers specialized walking shoes designed to alleviate foot, joint, and mobility-related pain, specifically catering to adults 40+. With $4.5M TTM revenue and a $603K profit, the business has shown impressive product-market fit in the health and wellness space. The brand operates on Shopify, with an AOV of $87.68 and strong paid acquisition through Meta and Google ads. Customer retention is solid, with a return rate under 1%, making it a scalable platform primed for growth with the right buyer.
Snapshot
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TTM Revenue: $4.5M
-
TTM Profit: $603K
-
Net Margin: 13%
-
AOV: $87.68
-
CAC (Meta): $46
-
LTV: ~$91
-
Returning Customer Rate: 20-25%
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Email Subscribers: 57,000
-
Inventory Value: ~$30,000
This brand has significant room for expansion in the orthopedic footwear market, especially through enhanced customer retention strategies and product diversification. A new owner can leverage this foundation to boost growth and scale quickly.
Key Opportunities:
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Launch on Amazon to capture additional market share
-
Expand into new acquisition channels such as TikTok, YouTube, and affiliate marketing
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Introduce new SKUs to expand the product line
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Increase AOV and optimize subscription models
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Expand internationally, especially into European markets
The main risk associated with this business involves reliance on a single channel for customer acquisition (Meta and Google ads). Although the brand has a proven track record in these areas, fluctuations in ad performance due to algorithm changes or competition could affect profitability. Diversifying acquisition channels and optimizing customer retention strategies would mitigate these risks.
To efficiently manage this business, strong expertise in DTC e-commerce, marketing, and team management is necessary. A buyer should have experience in running Shopify stores, paid ads (Meta, Google), and managing a remote team.
Required Skills:
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DTC marketing, particularly in Meta and Google platforms
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Knowledge of e-commerce operations, inventory management, and supplier relationships
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Customer service oversight and retention strategy optimization
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Strategic business management and team leadership
The seller is willing to provide up to 40 hours of support over the course of the first 90 days to help with the transition, ensuring a smooth handover of operations, including supplier management, ad strategy, and team coordination. Additional support can be discussed based on the buyer's needs.
This opportunity is priced attractively due to the seller’s need to focus on other ventures. They are reallocating capital toward a separate business and require liquidity in a short timeframe. The valuation is set for a fast transaction, making this a timely opportunity for a buyer.
Financial Statistics
USD $46
CAC
USD $87.68
AOV
USD $91
LTV
USD $1.91
MER
Profit Margin
13%
Profit Multiple
0.91x
Revenue Multiple
1.4x
Deal Summary
-
Domain: hikebalance.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
The current owner works around 15-25 hours per week overseeing marketing campaigns, creative processes, and managing the remote team. The owner is willing to support the transition period and can dedicate up to 40 hours to assist in the first 90 days to ensure a smooth handover.
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