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Health and Beauty
Verified Listing
Shopify | Health and Beauty
Established U.S.-Based Supplement Brand with $3.23M TTM Revenue and $533K Profit - Scalable DTC Operations on Amazon, Shopify, and TikTok Shop
Asking Price
$ 2,500,000
/ 4.68 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 3,235,711
TTM Profit
$ 533,623
Net Profit Margin
16%
Site Age
9.5 Years
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$3,235,711
$533,623
$269,643
Monthly Revenue
$44,469
Monthly Profit
Shopify | Health and Beauty
This well-established U.S.-based supplement brand specializes in high-quality, certified products that cater to a wide range of customers, from the young to the elderly. With $3.23M TTM revenue and $533K profit, the business has built a solid foundation across key sales channels, including Amazon, Shopify, and TikTok Shop. The brand’s recent success on TikTok Shop has already seen impressive growth, generating approximately $100K monthly, with a target market size exceeding $2M monthly. With a loyal subscriber base of 9,000 and strong demand across the U.S. market, the brand has tremendous potential for international expansion, especially in markets such as Mexico and Canada. The business operates with low owner involvement and is positioned for further growth with minimal operational complexity.
Snapshot:
- TTM Revenue: $3.23M
- TTM Profit: $533K
- Net Margin: 16%
- AOV: $28
- CAC: $33
- LTV: $67
- MRR: $80K
- Top Markets: USA, Mexico (2026 expansion)
SKU Performance:
Strong focus on high-demand supplements such as Collagen, with a viral presence on TikTok Shop.
- Collagen SKU: 30% of revenue
- Vitamin Supplements: 50%
- Protein Powders: 20%
Operations & Team:
- 3PL in Vegas + Amazon MCF
- Team: Marketing Manager, Affiliate Coordinator, Customer Support, and Supply Chain Manager
- Owner Involvement: ~10-15 hours/week for oversight
The brand is well-positioned for significant growth in multiple areas, especially with proven success on platforms like Amazon and TikTok Shop. A new owner can accelerate growth by focusing on expanding the brand internationally and tapping into under-explored acquisition channels. With its strong subscription model and a healthy LTV, there are various avenues to increase sales and brand presence.
Key Opportunities:
- Expand on TikTok Shop and new platforms like Temu for explosive growth.
- Scale internationally, with a launch planned for Mexico in 2026.
- Launch additional supplement SKUs to expand the product range.
- Introduce wholesale partnerships to expand into wellness clinics and stores.
While the brand has seen impressive growth, increased competition on platforms like Amazon and creative fatigue could impact long-term scalability. The buyer will need to manage ad spend efficiently and refresh creatives to maintain profitability. Additionally, as TikTok Shop is still in the growth phase, the platform’s evolving trends may pose a risk. A buyer who understands paid acquisition strategies and content marketing will mitigate these risks effectively.
To run this brand effectively, a buyer must have solid experience in e-commerce, marketing, and operations management. The business requires skills in managing ad campaigns, optimizing Shopify and Amazon funnels, and scaling TikTok Shop. Additionally, knowledge in customer retention, creative testing, and supply chain management will ensure continued success.
Key Skills:
- E-commerce platform management (Shopify, Amazon, TikTok Shop)
- Paid traffic acquisition and creative strategy
- Email marketing and customer retention
- Supply chain and inventory management
- Team leadership and vendor relationships
The current owner is willing to provide up to 40 hours of training and transition support over the first 90 days, ensuring a smooth handover of the business. Additional support can be arranged if needed, and the owner is happy to guide the buyer through creative optimization, ad campaigns, and operational processes.
This opportunity is being sold due to the owner’s need to focus on other ventures. With the business’s growth trajectory, this presents a great chance for a buyer to capitalize on its existing infrastructure. The pricing reflects a motivated seller seeking a fast transaction.
Financial Statistics
USD $33
CAC
USD $28
AOV
USD $67
LTV
USD $0.85
MER
Profit Margin
16%
Profit Multiple
4.68x
Revenue Multiple
1.4x
Deal Summary
-
Domain: https://vitaminbounty.com/
-
Storefront & Tech Stack: Shopify, Amazon, Tiktok Shop
-
Advertising Assets: Amazon, TikTok, Instagram, Facebook
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- CS Agent (2) Ad Buyer (3) Designer(2)
The current owner works approximately 10-15 hours per week on the business, primarily overseeing sales reports, marketing strategies, and overall business health. The owner is willing to provide up to 40 hours of support during the transition period to ensure smooth operations.
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