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Lifestyle
Verified Listing
Shopify | Lifestyle
Vibrant eCommerce brand serving the LGBTQ+ community with pride-themed merchandise. Over $659K in revenue and $115K in net profit. Strong repeat customer base, 66K+ email subscribers, and fully automated operations—ready to scale.
Asking Price
$ 150,000
/ 1.30 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 659,006
TTM Profit
$ 115,084
Net Profit Margin
17%
Site Age
9.5 Years
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$659,006
$115,084
$54,917
Monthly Revenue
$9,590
Monthly Profit
Shopify | Lifestyle
This is a well-established eCommerce brand dedicated to celebrating and supporting the LGBTQ+ community through colorful, high-quality merchandise. Operating since 2016, the brand has become known for its iconic pride scarves, t-shirts, lapel pins, and accessories. With automated fulfillment through a trusted supplier in China and consistent Meta ad performance, the business requires minimal daily oversight. It boasts a highly engaged email list of over 66,000 subscribers and a strong foundation for further growth.
Significant growth potential lies in expanding to untapped platforms such as Amazon and Google Ads. A paid community model could generate recurring revenue and foster deeper brand loyalty. Adding influencer marketing and enhancing SMS campaigns would increase customer retention. With proven bestsellers and a scalable fulfillment setup, the brand is positioned for immediate and long-term growth.
The business operates in a niche tied to social and cultural movements, which can experience seasonal demand spikes and fluctuations. However, diversifying product offerings and strengthening evergreen ad campaigns can balance seasonality. As the brand relies on one supplier, maintaining that relationship and securing backups is key to mitigating risk. Continued brand authenticity and community connection are essential for long-term success.
Basic eCommerce knowledge, particularly in Shopify operations and Meta advertising, is helpful for maintaining and growing the business. Familiarity with brand-building and community engagement will support long-term success in the LGBTQ+ niche. With current operations largely automated and supported by experienced VAs, time commitment is minimal—ideal for a solo founder or small team.
The current owners are ready to provide post-sale consulting to ensure a smooth transition. This includes supplier introductions, advertising strategies, and operational training for managing the team and systems.
The founders are pursuing new ventures and are ready to pass on this impactful and profitable brand to someone who can scale it further and continue the mission of community support.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
17%
Profit Multiple
1.30x
Revenue Multiple
1.4x
Deal Summary
-
Domain: isupportlgbt.org
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): N/A
- Pending/File Patents (If applicable): N/A
-
Social Media Accounts:
- Brand Assets:
- 2 Founders And 2 VA’s
The owner dedicates a few hours each week to overseeing key operations and reviewing reports. Post-sale, the owner is committed to providing full transition support for a smooth takeover.
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