Shopify | Home and Garden
A 1.5y old US Lighting Brand with over $13.29M Revenue and $1.21M Net Profit |95% DTC and 5% Amazon | Patent design
Asking Price
$ 2,300,000
/ 1.90 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 13,290,582
TTM Profit
$ 1,211,434
Net Profit Margin
9%
Site Age
2 Years
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$13,290,582
$1,211,434
$1,107,549
Monthly Revenue
$100,953
Monthly Profit
Shopify | Home and Garden
This is a fast-scaling DTC lighting brand known for its patented, peel-and-stick wireless wall sconces that blend elegance with effortless installation—no tools or wiring required. It operates with a high-margin model across 42 branded SKUs including table lamps, bottle lamps, and interchangeable shades. Customer acquisition is powered by robust paid media strategies across Meta, Google, Pinterest, Applovin, and Amazon, supported by a 134K+ email subscriber list. With $13.29M in TTM revenue and $1.21M in profit, the business has proven staying power and brand loyalty in the U.S., U.K., Canada, and Australia.
1. Amazon Channel Expansion
The brand has yet to fully capitalize on Amazon as a distribution channel. Adding SKUs to existing listings and expanding the catalog can unlock a consistent, passive revenue stream with strong margins—particularly given current logistics are optimized via sea freight. Amazon’s scale, search-driven demand, and automated fulfillment structure make it a highly defensible and scalable channel for recurring revenue.
2. Influencer & Creator Partnerships
The brand has already seen tangible traction from organic influencer exposure—one mid-tier creator with ~800K followers drove ~$20K in sales in a single day. This validates the brand’s mainstream appeal and viral potential. Strategic partnerships with YouTube creators or macro-influencers could exponentially grow brand awareness and top-line revenue with minimal CAC.
3. Product Line Expansion
The brand has strong resonance with its core SKUs, opening the door for category expansion. Adding complementary home or lifestyle products would not only diversify the product mix but also increase AOV and retention. With strong brand equity and proven product-market fit, upselling or bundling new SKUs is a low-friction lever for growth.
4. International Market Penetration
While the brand already sees some international sales, there is significant untapped potential in markets like Canada, Australia, and select EU countries. Localizing ad creatives and optimizing logistics through regional fulfillment partners or 3PLs can accelerate traction and scale revenues globally.
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Channel Concentration: Currently, over 95% of sales are generated through the Shopify storefront.
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Paid Media Dependency: Customer acquisition is heavily reliant on paid channels—primarily Meta and Google Ads. Sustained growth will require ongoing creative refreshes and effective performance marketing strategies to maintain efficiency and avoid CAC inflation. However, the business has demonstrated a strong historical ROAS and is exploring diversification to reduce this dependency.
This business is operationally turnkey and supported by a documented infrastructure and experienced team.
Core functions including media buying, creative production, customer service, and fulfillment are managed by dedicated contractors with minimal oversight.The role of the owner is primarily limited to strategic decision-making, budget allocation, and high-level performance review.
A basic understanding of e-commerce fundamentals and digital marketing strategy (particularly in Meta/Google Ads) is helpful, but not essential for a new owner with existing operational capacity or access to a performance marketing team. In short, the business is well-positioned for either a passive investor with oversight capacity or a strategic operator looking to further scale a proven growth vehicle.
Post-sale, flexible support will be provided based on the new owner’s needs. This includes training on operations, supplier relationships, creative strategy, and handoff of all key systems and documents to ensure a seamless transition.
The current owner is exploring new ventures and opportunities after scaling the brand to profitability. The business is in a strong, healthy position for a new owner to take it to the next level.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
9%
Profit Multiple
1.90x
Revenue Multiple
1.4x
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