Shopify | Food and Drink
High-Growth Wellness Brand in the U.S. Market | $6.90M Revenue | $1.53M Net Profit | Profitable Shilajit Gummy Line with Strong Repeat Sales & Scalable Marketing Systems
Asking Price
$ 3,500,000
/ 2.28 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 6,908,735
TTM Profit
$ 1,533,996
Net Profit Margin
22%
Site Age
2.5 Years
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$6,908,735
$1,533,996
$575,728
Monthly Revenue
$127,833
Monthly Profit
Shopify | Food and Drink
This direct-to-consumer wellness brand offers a premium line of functional gummies made with high-demand ingredients like Shilajit, Sea Moss, and Ashwagandha—formulated to support energy, focus, and vitality. The business runs on a fully optimized Shopify store, supported by select marketplace presence and a lean operational model. With strong repeat purchase behavior, 166,000+ engaged email subscribers, and consistent 7-figure profitability, it presents a turnkey opportunity for scalable growth in the booming health supplement space.
Under new ownership, this brand is poised for retail expansion into health stores and wellness chains to increase visibility and revenue. There is strong potential to introduce new gummy formulations and flavors targeting additional health needs, and to launch a recurring subscription model for consistent cash flow. Expanding into international markets could significantly grow the customer base, especially in regions with rising demand for natural supplements. Amplifying influencer campaigns and scaling UGC-driven ad strategies could further enhance acquisition and retention.
As with most direct-to-consumer wellness brands, performance is closely tied to the effectiveness of digital marketing efforts. Changes in advertising costs or platform algorithms can influence profitability, making ongoing campaign optimization essential. On the operational side, smooth coordination between manufacturing in China and U.S.-based fulfillment is key to maintaining consistent delivery times. Staying ahead of these challenges simply requires a strong handle on performance data, customer experience, and proactive inventory management.
Running this brand effectively requires strong digital marketing skills, particularly in paid social, Google Ads, and influencer management. Experience with Shopify, email marketing automation, and performance analytics is essential to track growth and optimize campaigns. Coordination with fulfillment partners, suppliers, and UGC creators demands operational oversight and communication skills. The brand is supported by independent contractors, but day-to-day leadership (approx. 6–8 hours/day) ensures smooth execution and continued success.
Post-sale, the seller is committed to providing a smooth transition with full support across all critical areas, including marketing, fulfillment, customer service, and platform operations. Assistance with supplier handover, ad account management, and knowledge transfer will be offered to help the new owner hit the ground running.
The current owner is exploring new ventures and is seeking a capable buyer to take over this high-performing brand with a proven track record and untapped growth potential.
Financial Statistics
USD $47
CAC
USD $95
AOV
USD $110
LTV
USD $2.02
MER
Profit Margin
22%
Profit Multiple
2.28x
Revenue Multiple
1.4x
Deal Summary
-
Domain: trycured.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Media Buyer, Creative Strategist, Editors (X2), UGC Creators, Email Marketing Agency, Google Ads Agency, Customer Support Manager, Customer Support Reps (X2)
The owner dedicates 5 hours per week to overseeing key operations, ensuring the business runs smoothly. Post-sale, the owner is committed to offering flexible support to facilitate a seamless transition.
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