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Health and Beauty
Verified Listing
High Demand
Shopify | Health and Beauty
A Leading Self-Care Brand in the Intimate Wellness Space | $16.14M Annual Revenue | $1.82M Annual Profit | Positioned for Continued Growth
Asking Price
$ 2,500,000
/ 1.37 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 16,143,849
TTM Profit
$ 1,825,256
Net Profit Margin
11%
Site Age
11 Months
You can view this area after unlocking the listing
$16,143,849
$1,825,256
$1,345,321
Monthly Revenue
$152,105
Monthly Profit
Shopify | Health and Beauty
This self-care brand specializes in providing solutions for individuals seeking to alleviate discomfort and imbalance in their intimate lives. With a proven subscription model and a customer retention rate of 45-50% by month three, it has achieved impressive growth, currently generating an average of $1.3M in monthly revenue. The business has successfully built a solid foundation through high-performing digital marketing strategies, including Meta ads and targeted email campaigns. With a streamlined remote team managing operations efficiently, the brand is primed for even greater success in the future.
The growth potential for this brand is vast. There are significant opportunities to expand into new channels, such as TikTok and Amazon, which could diversify revenue streams and attract fresh customer segments. The brand has already seen positive results from testing markets in the UK and Australia, where demand is high and competition remains lower. Additionally, relocating fulfillment to the U.S. could improve shipping speeds and enhance customer satisfaction, creating a more competitive edge in the market.
Like any rapidly growing business, there are certain risks to be mindful of. A recent spike in tariffs caused a temporary drop in revenue and profit, but the brand has since fully recovered. To mitigate such risks moving forward, attention to supply chain management and the ability to adapt to external factors such as tariffs or currency fluctuations will be essential. Additionally, since customer acquisition relies heavily on paid advertising, maintaining a balance between spending and return on investment is crucial for continued profitability.
To successfully manage this business, the new owner will need strong expertise in digital marketing, particularly with Meta ads and email marketing. A strategic mindset is essential for optimizing customer acquisition channels, creative testing, and overseeing high-level operations. Managing a remote team and coordinating with external agencies, such as those handling customer service and email marketing, will also require excellent communication and leadership skills. The ability to adapt to the evolving needs of the business will be key to sustaining its growth.
After the sale, the current owner will provide full support to ensure a seamless transition. This includes guidance on supplier management, customer service processes, and optimization of marketing strategies. The goal is to help the new owner build on the brand’s existing success and continue driving growth.
The current owner is looking to explore new opportunities and ventures, despite the continued success and growth of this brand. This offers a unique opportunity for a new owner to take the reins of a thriving business with immense potential for further expansion.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
11%
Profit Multiple
1.37x
Revenue Multiple
1.4x
Deal Summary
-
Domain: tryherplus.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): N/A
- Pending/File Patents (If applicable): N/A
-
Social Media Accounts:
- Brand Assets:
- Email Marketing Agency, 5 Customer Service Reps,1 Video Editor, 3 Static Ad Designers
The owner dedicates a few hours each week to overseeing key operations and reviewing reports. Post-sale, the owner is committed to providing full transition support for a smooth takeover.
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