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Watches
Verified Listing
Shopify | Watches
An Established E-Commerce Business Specializing in Premium Apple Watch Straps $14.16M Revenue | $1.25M Profit | Scalable & Turnkey Operation with Proven Systems
Asking Price
$ 2,400,000
/ 1.92 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 14,162,916
TTM Profit
$ 1,251,379
Net Profit Margin
9%
Site Age
4 Years
You can view this area after unlocking the listing
$14,162,916
$1,251,379
$1,180,243
Monthly Revenue
$104,282
Monthly Profit
Shopify | Watches
Launched in December 2021, this e-commerce business specializes in high-quality Apple Watch straps designed specifically for women. The brand has built a loyal customer base by combining style and functionality in its products. With a strong presence on platforms like Shopify and Amazon, the business has seen consistent revenue growth, supported by effective digital marketing strategies, including Google and Meta ads. The supply chain is well-established, with 35 trusted manufacturers in China and a fulfillment partner based in Austin, TX, ensuring seamless order processing and inventory management.
There is significant potential for growth with this business. Expanding product offerings on Amazon, tapping into wholesale markets, and pursuing strategic partnerships could substantially increase revenue. In addition, leveraging the popularity of TikTok and YouTube influencers to promote the brand could help attract a broader audience. With an established infrastructure in place, the new owner could also consider expanding the brand’s international reach, opening doors to additional markets and growing the customer base.
As with any business reliant on international suppliers, there are inherent risks tied to supply chain disruptions or changes in manufacturing costs. To mitigate these risks, it would be beneficial for the new owner to diversify supplier options or establish backup plans. Competition in the Apple Watch accessory market is also significant, with well-known brands vying for attention. Focusing on further brand differentiation, perhaps through unique designs or exclusive offers, can help the business stand out and maintain a competitive edge.
Running this business effectively requires expertise in e-commerce platforms, digital marketing (particularly with Google, Meta, and TikTok), and inventory management. The ability to optimize marketing campaigns, manage customer relationships, and maintain smooth operations is essential. Since the business relies on international suppliers, familiarity with supply chain management is also critical. Strong leadership and the ability to oversee a remote team will be key in continuing the business's successful operations.
The current owner is available for up to 6 months of transition support, offering up to 40 hours within the first 90 days to ensure a smooth handover. This support will cover all key areas, including operations, marketing, and supplier relationships, with flexibility to assist as needed to ensure a successful transition.
The business is being sold to allow the current owner to focus more on family commitments and other personal ventures. While the business has been thriving, the owner is looking for someone to take it to the next level, bringing fresh energy and resources.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
9%
Profit Multiple
1.92x
Revenue Multiple
1.4x
Deal Summary
-
Domain: prettystraps.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- 10 Ecommerce Manager’s, Ecommerce Assistant, Designer, Video Editor, Cro Agency, Media Buyer, Email Marketing Manager And Content Creators. 6 Customer Support Agents, 1 CFO, 2 Supply Chain
The owner dedicates a couple of hours per week overseeing key operations to ensure the smooth running of the business. Post-sale, the owner is available to stay on board for up to 6 months, depending on the agreement, to facilitate a seamless transition.
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