Shopify | Health and Wellness
A Rapidly Growing Wellness Jewelry Brand | $13.15M Revenue | $1.59M NET Profit | Positioned for Scalable Growth
Asking Price
$ 1,800,000
/ 1.13 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 13,153,088
TTM Profit
$ 1,599,957
Net Profit Margin
12%
Site Age
2 Years
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$13,153,088
$1,599,957
$1,096,091
Monthly Revenue
$133,330
Monthly Profit
Shopify | Health and Wellness
Founded to bridge the gap between fashion and wellness, this brand offers gold-plated healing rings that blend beauty and therapeutic benefits. The use of a unique vacuum gold-plating process sets this brand apart, providing customers with durable, high-value products. Over time, the brand has successfully built a loyal customer base, establishing a strong reputation within the wellness and jewelry space. With a focus on quality, the business has been able to meet the growing demand for stylish, wellness-focused jewelry.
The brand is well-positioned for continued growth through a variety of opportunities. Developing a mobile application could enhance the shopping experience for customers, while expanding the product line into additional wellness categories, such as anti-stress electronics or sleep aids, could drive further revenue. Additionally, scaling influencer marketing efforts and establishing partnerships with wellness experts could help extend the brand’s reach and strengthen its market presence.
Scaling this business will require careful planning and investment, particularly in marketing and expanding product offerings. There is also the risk of supply chain challenges if demand increases rapidly, requiring the new owner to manage inventory and manufacturing processes effectively. The business will need to continue to adapt to changing market conditions to maintain its growth trajectory, which may involve additional investment in resources and marketing strategies.
To successfully run this business, the new owner should have experience in e-commerce and digital marketing, particularly email and SMS marketing campaigns, as these are key drivers of sales. Additionally, knowledge of supply chain management and logistics will be important to maintain product availability and ensure smooth operations. Strong communication and customer service skills will also be essential for maintaining customer satisfaction and fostering long-term brand loyalty.
The current owner is committed to providing flexible post-sale support, including insights into marketing strategies, product development, and managing the brand’s online presence. The owner will also facilitate introductions to key suppliers, partners, and industry contacts to ensure the new owner has the tools necessary for a successful transition.
The owner is seeking to sell the business in order to pursue new ventures. While the brand has seen significant growth, it now requires additional attention and investment that the current owner is unable to provide due to other business commitments. This is a great opportunity for a new owner to take the business to new heights.
Financial Statistics
USD $39
CAC
USD $62
AOV
USD $66
LTV
USD $1.59
MER
Profit Margin
12%
Profit Multiple
1.13x
Revenue Multiple
1.4x
Deal Summary
-
Domain: mycalmi.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- 1 COO ,1 Agency Creative Strategy, 1 Video Editor, 1 Design Editor, 1 Freelance Google Ads, 1 Freelance Mail X SMS, 1 Freelance Dev+Code Shopify, 1 VA Media Buying Meta, 1 VA DMCA, 1 Customer Service
The owner dedicates 10 hours per week to overseeing key operations, ensuring the business runs smoothly. Post-sale, the owner is committed to offering flexible support to facilitate a seamless transition.
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