Shopify | Internet
DTC Digital Products Brand | Custom RPG Maps | $3.12M Revenue | 46% Net Margin | Fully Automated Delivery
Asking Price
$ 1,375,000
/ 0.96 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 3,122,895
TTM Profit
$ 1,427,908
Net Profit Margin
46%
Site Age
1.5 Year
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$3,122,895
$1,427,908
$260,241
Monthly Revenue
$118,992
Monthly Profit
Shopify | Internet
A high-margin digital DTC business operating in the rapidly growing RPG and tabletop gaming space, offering premium downloadable content and experience-based bundles. With $3.12M TTM revenue, $1.42M net profit, and a 46% margin, the business benefits from a fully digital model with zero inventory, no logistics, and minimal operational complexity. The brand has processed over 67,000 orders with an exceptionally low refund rate of ~0.16%, supported by a proven Meta-driven acquisition engine and strong product-market fit. The business is highly scalable, automated, and positioned for immediate growth under new ownership.
Snapshot
- TTM Revenue: $3.12M
- TTM Profit: $1.42M
- Net Margin: 46%
- AOV: ~$37
- Orders Processed: 67,000+
- Refund Rate: ~0.16%
- Model: 100% Digital (No COGS)
- Primary Markets: USA, Western Europe
SKU Performance
Strong flagship product performance with clear product-market fit:
- Flagship Digital Bundle – ~55-70% of revenue
- Experience-Based Bundles – expanding growth segment
- Additional Digital Assets – cross-sell and upsell driven revenue
These products sit within the evergreen RPG market valued at $2.3B–$3.0B annually with highly engaged communities and stable demand.
Operations & Team
Lean and scalable operational setup:
Team (Transferable)
- Contractor-based content creators
- Marketing support contractors
- Customer support setup
Owner Involvement
- Low operational workload
- Automated digital delivery
- Fully documented SOPs
Sales Channels
-
100% Shopify DTC
- Revenue Distribution
- ~80% Paid Social
- ~10% Google Ads
- ~10% Organic & Email
This business is positioned for strong expansion, supported by exceptional digital margins, proven paid acquisition, and growing demand in the tabletop RPG market. With several monetization layers still untapped, a new owner can unlock significant growth efficiently.
Key Opportunities:
- Launch subscription-based recurring content model
- Expand product catalog with new bundles and audiences
- Scale additional acquisition channels (TikTok, YouTube, influencers)
- Increase AOV through bundling and upsell strategies
- Expand localization across additional European markets
- Develop partnerships and marketplace distribution channels
The primary risks associated with the business relate to maintaining consistent customer engagement, ongoing content production, and continued marketing performance within a competitive RPG digital asset market. The business currently relies heavily on paid acquisition, particularly Meta advertising, which introduces platform dependency and potential volatility in advertising performance that could impact revenue. Additionally, sustained growth requires regular introduction of fresh, high-quality content, active creative testing, and effective customer support. These risks can be mitigated through diversification of traffic channels, strengthening owned assets such as email and subscriptions, expanding product offerings, and implementing retention-focused strategies to reduce reliance on paid advertising while supporting long-term scalability.
This business is operationally streamlined and well-suited for buyers with experience in digital marketing and digital product businesses. Proficiency in paid advertising, particularly across Meta and Google Ads, is important for maintaining consistent customer acquisition and scaling growth. Additionally, basic capabilities in content creation, analytics, and contractor management will support ongoing optimization. With automated systems and documented workflows already in place, the transition is straightforward and manageable with a lean operational structure.
Key Skills Required:
- Paid advertising management (Meta & Google Ads)
- Digital product marketing and funnel optimization
- Content creation and video ad creative testing
- Basic analytics and performance tracking
- Contractor and creative team management
- Strategic planning for product updates and growth initiatives
The new owner will receive one month of support via WhatsApp, including calls as needed, to ensure a smooth transition. Additionally, the operational team remains in place to provide ongoing assistance and maintain the brand’s performance post-sale.
The owner is looking to sell this business to focus on other ventures and is offering the platform to a buyer who can continue to scale its growth. The decision comes after the business has reached a stage where it is ripe for expansion and could greatly benefit from new leadership.
Financial Statistics
USD $0
CAC
USD $37
AOV
USD $0
LTV
USD $0
MER
Profit Margin
46%
Profit Multiple
0.96x
Revenue Multiple
1.4x
Deal Summary
-
Domain: rpgmapsforge.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Graphic Designer, Video Edito, Virtual Assistant
The owner dedicates a couple of hours per week to overseeing key operations and reviewing reports to ensure the smooth running of the business. The new owner will receive one month of support via WhatsApp, including calls as needed, to ensure a smooth transition.
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