This business operates in the booming barefoot shoe industry, offering lightweight, flexible, and stylish shoes designed for comfort and natural movement. Launched in February 2023, the brand has quickly gained traction in the DACH region (Germany, Austria, Switzerland), with its core product range appealing to both adults and children. The company leverages a direct-to-consumer model through its Shopify store and Amazon, supported by effective marketing strategies and customer retention practices. With a proven business model and stable profitability, the business is primed for further expansion.