This thriving eCommerce business is established within the women’s athleisure wear industry, offering a variety of figure-enhancing products, including leggings, shorts, tops, sets, and fitness gear. In addition, the business offers a unique fitness program, created with the help of professional trainers and nutritionists, complementing its product offerings. The brand prides itself on exceptional customer service and its focus on promoting self-love and confidence among its primarily female clientele. With over 300 SKUs across 25 to 30 product categories, the brand continues to grow rapidly, having achieved significant year-over-year growth and developed a loyal customer base.