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Lifestyle
Verified Listing
Shopify | Lifestyle
Leading U.S.-Based Pheromone Perfume Brand Generating $9.18M TTM Revenue And $554K Profit With Fully Optimized DTC Operations
Asking Price
$ 2,000,000
/ 3.60 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 9,184,242
TTM Profit
$ 554,831
Net Profit Margin
6%
Site Age
3 Years
You can view this area after unlocking the listing
$9,184,242
$554,831
$765,354
Monthly Revenue
$46,236
Monthly Profit
Shopify | Lifestyle
This established perfume brand focuses on premium pheromone-based fragrances specifically formulated for older women. Operating primarily in the USA, it has fulfilled over 100,000 orders through its direct-to-consumer model. With $9.18M in trailing twelve-month revenue and $554K profit, it runs on a lean structure of 15 remote team members handling marketing, customer service, and fulfillment. Inventory is stored in the USA, sourced from trusted suppliers in China with highly favorable credit terms.
This business holds untapped potential to scale further through multiple clear pathways. Its strong brand identity, engaged customer base, and proven marketing funnel make it primed for expansion.
Key growth avenues:
* Introduce subscription models to increase LTV and retention
* Expand product line with new scents and men’s variants
* Launch on Amazon and other marketplaces
* Leverage micro-influencers and affiliate programs
* Continue refining creative content strategy for higher ROAS
Performance fluctuations are primarily linked to ad and creative pipeline output, which requires consistent oversight. High dependency on Meta ads also makes it sensitive to CPM changes. To mitigate these risks, the new owner should diversify traffic sources, maintain strong creative production, and expand organic and influencer-driven channels to reduce reliance on paid ads.
Running this brand successfully requires strong digital marketing and operational management expertise, along with data-driven decision-making. A small team already manages daily operations, freeing the owner to focus on growth.
Core skills needed:
* Paid media and creative strategy
* Team and project management
* E-commerce funnel optimization
* Supplier and inventory management
The current owner is committed to providing full transition support, including onboarding to suppliers, team workflows, and marketing systems. All operational processes, contacts, and SOPs will be handed over for a smooth takeover.
The founder is shifting focus to other fast-growing brands requiring personal attention. This profitable business deserves an owner who can fully leverage its strong foundation and scale it to its next growth stage.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
6%
Profit Multiple
3.60x
Revenue Multiple
1.4x
Deal Summary
-
Domain: enhancedscents.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- Project Manager, CMO, Editor, Influencer Outreach Specialist, Comment Moderator & CMO Assistant, Fulfillment And CS Team Manager, CRO/Website Designer, Email Marketing Agency Team, Supplier, 3 CS Rep’s, Finance PA, Media Buyer
The owner dedicates a couple of hours per week to overseeing key operations and reviewing reports to ensure the smooth running of the business. The current owner is committed to providing full transition support for a smooth takeover.
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