This direct-to-consumer brand offers a range of problem-solving home goods, with the flagship product being the Magic Mat, a quick-drying bath mat. Operating since 2021, the business generates revenue primarily through its Shopify store, supported by paid ads across Meta, Google, and Applovin, as well as repeat customer sales. The operations are simple, with a small, efficient team, minimal weekly hours for the owners, and a reliable fulfillment process managed through suppliers in China and a US warehouse. The business has a proven track record of scalability and profitability, with a solid customer base in the US and other key international markets.