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Home and Garden
Verified Listing
Shopify | Home and Garden
Established U.S.-Based E-Commerce Brand Specializing in Innovative Floor Mats, Generating $2.11M Annual Revenue and $354.7K Profit with Scalable DTC Operations Since 2021.
Asking Price
$ 905,000
/ 2.55 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 2,114,617
TTM Profit
$ 354,701
Net Profit Margin
17%
Site Age
4 Years
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$2,114,617
$354,701
$176,218
Monthly Revenue
$29,558
Monthly Profit
Shopify | Home and Garden
This direct-to-consumer brand offers a range of problem-solving home goods, with the flagship product being the Magic Mat, a quick-drying bath mat. Operating since 2021, the business generates revenue primarily through its Shopify store, supported by paid ads across Meta, Google, and Applovin, as well as repeat customer sales. The operations are simple, with a small, efficient team, minimal weekly hours for the owners, and a reliable fulfillment process managed through suppliers in China and a US warehouse. The business has a proven track record of scalability and profitability, with a solid customer base in the US and other key international markets.
The future of this business presents numerous opportunities for growth and expansion. With strong brand recognition in its niche, the brand is poised for continued success with the following potential areas for development:
* Listing products on Amazon to tap into a broader market.
* Scaling operations on Meta with a creative team in place.
* Expanding into additional advertising channels such as Tiktok, Pinterest, YouTube, and Google Shopping Ads.
* Enhancing customer retention to increase lifetime value (LTV).
* Geographically expanding into Europe and Asia with localized stores.
* Improving organic growth strategies such as social media, email, and SMS marketing.
* Exploring secondary product offerings like the Magic Kitchen Mat.
While the business operates with streamlined logistics and consistent demand, there are some risks to consider. These include fluctuations in advertising costs, as seen in periods of increased tariffs and changes in ad platform performance. However, the business has mitigated these risks by diversifying fulfillment channels and adjusting strategies to maintain profitability. A proactive approach to managing ad spend and diversifying supplier bases can help to further reduce exposure to these risks.
Running this business effectively requires a combination of marketing, e-commerce, and operational skills. The owners currently oversee ad management, content creation, and inventory management, with a small team supporting customer service and ad campaigns. Key skills and roles include:
* Proficiency in managing ad campaigns across Meta, Google, and AppLovin.
* Experience in e-commerce operations, including inventory management and customer service.
* Knowledge of email marketing and customer retention strategies.
* Familiarity with Shopify platform and optimization tools like CRO and Shopify Plus.
After the sale, the current owners will provide 30 days of support to ensure a smooth transition. This includes guidance on operations, advertising strategies, and handling customer service and supplier relationships.
The owners are looking to sell the business as they seek to pursue new opportunities. The business is stable and profitable, offering a new owner the chance to step into a well-established, lean operation with significant growth potential.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
17%
Profit Multiple
2.55x
Revenue Multiple
1.4x
Deal Summary
-
Domain: modrnizd.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): N/A
- Pending/File Patents (If applicable): N/A
-
Social Media Accounts:
- Brand Assets:
- Customer Service VA, Supply Team In China, Media Buyer Agency, Content Freelancers. All other roles managed by owners.
The owner currently dedicates around 30 hours per week overseeing key operations to ensure the smooth running of the business. Post-sale, the owner is committed to a seamless transition, offering 30 days of support to help with the handover.
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