Established in 2024, this eCommerce business focuses on a unique product line that targets myostatin, differentiating it from traditional muscle-building supplements. Their flagship product, MYO-GROW, addresses a major pain point for men over 40: muscle loss and low confidence through a science-backed formula centered on myostatin inhibition. There are currently no direct competitors offering the same mechanism or marketing angle.

The business consistently maintains 85%+ gross margins, supported by a lean, fully outsourced operational structure with no warehousing costs and minimal overhead.

In the last 12 months, it has generated an impressive $3.1M in revenue and $600K in net profit, driven primarily by Facebook Ads, Google Ads, and effective email marketing that accounts for 40% of the revenue. The business boasts a loyal customer base and has streamlined operational systems, ensuring minimal daily involvement, which makes it ideal for a smooth transition.