This well-established fitness supplement brand operates primarily through Shopify and CheckoutChamp funnels. The business focuses on a niche market, selling myostatin-targeting products, which differentiate it from traditional muscle-building supplements. Revenue streams are driven by a combination of Facebook Ads (major source), Google Ads, and robust email marketing campaigns. With annual revenue of over $3.1M and a profit of $593K, the brand has built strong customer loyalty and operational systems that require minimal daily management, offering a seamless transition to a new owner.