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Clothing
Verified Listing
Shopify | Clothing
Explosive U.S.-Based E-Commerce Brand Offering Confidence-Boosting T-Shirts, Generating $580.5K in Revenue and $88.9K Profit with Scalable DTC Operations.
Asking Price
$ 120,000
/ 1.35 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 580,539
TTM Profit
$ 88,982
Net Profit Margin
15%
Site Age
1.5 Year
You can view this area after unlocking the listing
$580,539
$88,982
$48,378
Monthly Revenue
$7,415
Monthly Profit
Shopify | Clothing
This online store specializes in selling confidence-boosting T-shirts designed to improve posture and provide superior comfort. The brand has grown rapidly since its launch in April 2024, achieving impressive revenue with minimal ongoing management. Positioned uniquely in the fitness and wellness space, the business benefits from its masculine branding, which focuses on discipline and mental focus. The current model is straightforward, featuring a single product that resonates with customers looking for both comfort and performance.
This brand offers significant opportunities for expansion, including:
* Expanding product lines to include compression shorts, socks, and accessories.
* Tapping into new international markets, with past success in the UK and Mexico.
* Increasing revenue by investing more in TikTok and influencer marketing.
* Developing a B2B section for distribution to stores.
* Scaling up paid ads and launching complementary products like new colors and designs.
These strategies could drive both organic and paid growth, enhancing brand visibility and customer retention.
The primary risk comes from the seasonal nature of the demand for the product, with a decrease in interest during winter months. To mitigate this, the business would benefit from diversifying its product range and leveraging targeted advertising strategies to maintain momentum throughout the year. With a focus on strong brand partnerships and expanded marketing efforts, these seasonal dips can be managed effectively.
Running this business efficiently requires a blend of marketing knowledge and operational management. Key skills include:
* Expertise in Meta Ads for customer acquisition.
* Basic inventory management and supply chain coordination with suppliers in China.
* Customer relationship management through email marketing and social media engagement.
* Strategic planning to optimize ad spend and product offerings.
* Understanding of e-commerce analytics to track and improve KPIs like AOV, CAC, and LTV.
After the sale, support will be provided in the form of guidance on ongoing marketing strategies, managing supplier relationships, and optimizing ad creatives. Assistance can be offered with transitioning the management of email campaigns and advertising accounts.
The owner is selling the business to focus on other projects, as this brand now operates efficiently with minimal time investment. The brand has been running nearly automatically, allowing the owner to explore new opportunities.
Financial Statistics
USD $22
CAC
USD $43
AOV
USD $53
LTV
USD $1.95
MER
Profit Margin
15%
Profit Multiple
1.35x
Revenue Multiple
1.4x
Deal Summary
-
Domain: maynox-official.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): No trademarks
- Pending/File Patents (If applicable): N/A
-
Social Media Accounts:
- Brand Assets:
- CS_Agent
Current owner is spending 1 to 2 hours per week on the business. He can assist with a 60 days transition support.
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