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Health and Beauty
Verified Listing
LOI
LOI 2 / 5
Shopify | Health and Beauty
Fast-Growing 1.5-Year-Old U.S. Supplement Brand Delivering $2.29M TTM Revenue and $593.3K Profit With 26% Margins and a Subscription-Heavy Revenue Model.
Asking Price
$ 550,000
/ 0.93 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 2,290,959
TTM Profit
$ 593,312
Net Profit Margin
26%
Site Age
1.5 Year
You can view this area after unlocking the listing
$2,290,959
$593,312
$190,913
Monthly Revenue
$49,443
Monthly Profit
Shopify | Health and Beauty
Arete Nutra is a fast-growing DTC longevity supplement brand operating in one of the highest-demand categories in consumer health: NAD+, anti-aging, cognitive enhancement, and women’s wellness. With $3.6M TTM revenue, $1.1M profit, and a 32% net margin, the brand combines a strong paid acquisition engine with stable recurring subscription revenue and highly optimized Shopify funnels.
The business is operationally simple, requires 5–10 hours/week of owner involvement, and is positioned for immediate scale with the right buyer.
Snapshot
- TTM Revenue: $2.23M
- TTM Profit: $593.3k
- Net Margin: 26%
- AOV: $61
- Top Markets: USA (core), international available
- Asking Range: $550k
SKU Performance
Strong hero SKU concentration with clear product–market fit:
- NAD+ Capsules - 70% of revenue
- NAD+ Gummies - 25%
- Shilajit Gummies - 5%
These SKUs sit at the intersection of longevity + energy + biohacking categories experiencing explosive growth and low price sensitivity.
Acquisition Engine & Profitability
- Break-even ROAS: ~1.2
- Last 90 days ROAS: 0.7
- Last 30 days ROAS: 1.06 (recovering)
- Profit after 2 purchases because of strong LTV
- Reason for fluctuation: Creative fatigue + increased competition
- 100 creatives tested/month ensures fast learning cycles
Operations & Team
Lean and scalable operational setup:
Fulfillment
- USA: 3PL in New York
- International: direct from China (lower cost & wider coverage)
Team (all transferable or optional)
- 2 video editors
- 1 creative strategist
- 2 customer support reps
- 1 full-time phone support rep
- 2 creative agencies (optional; not required to operate profitably)
Owner Involvement
- 5–10 hours/week: approving creatives, monitoring metrics, light oversight.
A buyer with solid creative infrastructure can scale quickly: the underlying LTV and subscription base make the acquisition funnel fundamentally healthy.
Sales Channels
- 100% Shopify DTC
Revenue distribution (TTM):
- 60% Subscription MRR
- 30% New customers via paid social
- 10% Email/SMS
This brand is primed for substantial expansion, backed by strong subscription economics, high-margin hero products, and proven demand across wellness categories. With several major channels and product verticals still untapped, a new owner can unlock significant growth quickly.
Key Opportunities:
- Launch on Amazon for immediate high-ROI growth in NAD+ and Shilajit categories.
- Expand into new acquisition channels such as TikTok, YouTube, influencers, affiliates, and listicles.
- Introduce 3–5 new hero SKUs to leverage existing authority and strong margin structure.
- Scale internationally and open wholesale partnerships in clinics, wellness stores, and boutique retailers.
As with all supplement brands, competition and fluctuations in advertising performance require consistent creative innovation and data-driven decision-making. Regulatory requirements and shifting consumer trends demand strong quality control and market awareness. These risks can be effectively mitigated through disciplined creative testing, optimized acquisition funnels, and maintaining the subscription-driven revenue foundation. With proper oversight, the business remains resilient and positioned for long-term stability.
The business is designed for operational simplicity, supported by automated retention systems and a skilled creative team. A new owner only needs strategic marketing awareness and the ability to oversee performance at a high level.
Ideal Skills Include:
- Experience with paid social advertising and creative optimization.
- Understanding of LTV-driven subscription models and retention strategies.
- Basic Shopify, email/SMS automation, and funnel performance experience.
- Ability to guide creative testing cycles and maintain acquisition efficiency.
Comprehensive post-sale support is available, including guidance on advertising strategy, creative direction, and overall brand scaling. The transition will include operational walkthroughs, data insights, and continued support to ensure the buyer steps into a smooth, profitable operation.
This opportunity is attractively priced due to the seller’s personal circumstances. He is reallocating capital toward a separate venture (unrelated to the brand) and requires liquidity within a short timeline.
As a result, the valuation is set for an efficient and fast transaction, and the current pricing is only valid for a buyer able to close within the next 30 days. Given the fundamentals and subscription profile, we expect a competitive process.
Financial Statistics
USD $76
CAC
USD $68
AOV
USD $200
LTV
USD $0.89
MER
Profit Margin
26%
Profit Multiple
0.93x
Revenue Multiple
1.4x
Deal Summary
-
Domain: Aretenutra.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Arete Nutra
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- CS_Agent,Ad_Buyer,Designer
I spend around 5–7 hours per week on high-level management — reviewing ads, checking metrics, ordering inventory, and communicating with the team.
90 days transition period available
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