Arete Nutra is a fast-growing DTC longevity supplement brand operating in one of the highest-demand categories in consumer health: NAD+, anti-aging, cognitive enhancement, and women’s wellness. With $3.6M TTM revenue, $1.1M profit, and a 32% net margin, the brand combines a strong paid acquisition engine with stable recurring subscription revenue and highly optimized Shopify funnels. 

The business is operationally simple, requires 5–10 hours/week of owner involvement, and is positioned for immediate scale with the right buyer.

Snapshot
- TTM Revenue: $3.6M
- TTM Profit: $1.1M
- Net Margin: 32%
- AOV: $81
- CAC (Facebook): $76
- LTV: ~$200 (based on 80% subscription retention)
- MRR: $155,868
- Subscribers per Month: ~150 new subs
- Churn: ~7%
- Top Markets: USA (core), international available
- Asking Range: $950k (open to offers)

SKU Performance
Strong hero SKU concentration with clear product–market fit:
- NAD+ Capsules - 70% of revenue
- NAD+ Gummies - 25%
- Shilajit Gummies - 5%
These SKUs sit at the intersection of longevity + energy + biohacking  categories experiencing explosive growth and low price sensitivity.

Acquisition Engine & Profitability
- Break-even ROAS: ~1.2
- Last 90 days ROAS: 0.7
- Last 30 days ROAS: 1.06 (recovering)
- Profit after 2 purchases because of strong LTV
- Reason for fluctuation: Creative fatigue + increased competition
- 100 creatives tested/month ensures fast learning cycles
 

Operations & Team
Lean and scalable operational setup:
Fulfillment
- USA: 3PL in New York
- International: direct from China (lower cost & wider coverage)

Team (all transferable or optional)
- 2 video editors
- 1 creative strategist
- 2 customer support reps
- 1 full-time phone support rep
- 2 creative agencies (optional; not required to operate profitably)

Owner Involvement
- 5–10 hours/week: approving creatives, monitoring metrics, light oversight.

A buyer with solid creative infrastructure can scale quickly: the underlying LTV and subscription base make the acquisition funnel fundamentally healthy.

Sales Channels
- 100% Shopify DTC

Revenue distribution (TTM):
- 60% Subscription MRR
- 30% New customers via paid social
- 10% Email/SMS