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Hobbies and Games
Verified Listing
Shopify | Hobbies and Games
Profitable U.S.-Based Vintage Stationery Brand Generating €527.7K Annual Revenue and €65.9K Profit with Efficient Operations and Strong Customer Loyalty.
Asking Price
€130,000
/ 1.97 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
€ 527,770
TTM Profit
€ 65,970
Net Profit Margin
12%
Site Age
5 Years
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€ 527,770
€ 65,970
€ 43,981
Monthly Revenue
€ 5,498
Monthly Profit
Shopify | Hobbies and Games
This fast-growing business in the vintage stationery space specializes in high-quality paper boxes, cards, stickers, and other journaling and scrapbooking supplies. With an annual revenue of €505.6K and a strong presence in key markets like the USA, Canada, UK, and Australia, it has established a loyal customer base, contributing to high repeat purchase rates. The brand benefits from efficient operations, with fulfillment handled autonomously by a China-based supplier and a lean remote team.
Snapshot:
- Annual Revenue: €527.7K
- Annual Profit: €65.9K
- Profit Margin: 12%
- AOV: €43
- CAC: €25
- LTV: €73
The business offers several expansion opportunities for a new owner. There's significant potential to diversify the product range, launch subscription boxes, and introduce digital products related to journaling and scrapbooking. Additionally, there are unexplored channels that could drive growth, particularly through Amazon and further expansion into wholesale distribution.
Key Opportunities:
- Scale on Amazon for U.S. market expansion.
- Introduce digital products, such as guides or e-courses.
- Leverage seasonal peaks for stronger marketing and sales during Q4.
- Explore new social media platforms and influencer partnerships.
As with any eCommerce brand, competition and the need for continual creative innovation in marketing are potential risks. Maintaining customer interest, particularly during slower months, requires ongoing investment in creative content and targeted advertising. Furthermore, with an international supplier, logistical disruptions could occur, though these risks can be mitigated through clear communication and maintaining solid supplier relationships. A disciplined marketing strategy and data-driven decisions will ensure long-term stability and growth.
Running this vintage stationery business efficiently requires knowledge in eCommerce operations, social media management, and creative content creation. The new owner should have experience in managing digital marketing campaigns, particularly on Facebook, Pinterest, and Google Ads. Effective oversight of supplier relations and the ability to handle customer inquiries will also be essential for continued growth.
Key Skills:
- Social media strategy (Facebook, Instagram, Pinterest, TikTok)
- Paid advertising (Facebook, Pinterest, Google Ads)
- Customer service management
- Creative direction for product development and marketing
After the sale, the seller can provide support for up to three months to ensure a smooth transition. This will include 2-3 calls per week, covering all operational aspects of the business, marketing strategies, and supplier management, ensuring the new owner is fully equipped to take over.
This business is being sold due to the owner's desire to reallocate capital toward a new venture outside of the vintage stationery space. The current pricing offers an efficient and fast transaction for a buyer able to close within the next 30 days, making it an excellent opportunity for someone ready to scale the brand quickly.
Financial Statistics
USD $25
CAC
USD $42.7
AOV
USD $73
LTV
USD $1.71
MER
Profit Margin
12%
Profit Multiple
1.97x
Revenue Multiple
1.4x
Deal Summary
-
Domain: paperwrld.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): N/A
- Pending/File Patents (If applicable): N/A
-
Social Media Accounts:
- Brand Assets:
- Virtual Assistant, Social Media Manager, Email Marketing Specialist, Supplier liaison
Lean operations, owner handle team, ads, offer creation and new products(import from suppliers) and accounting.
Owner can help up to 90 days for a transition
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