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Health and Beauty
Verified Listing
Shopify | Health and Beauty
Women’s health brand with Made in US products | $6M TTM revenue and $1.1M profit, $103K MRR | Paid ads have been paused since July, so the business is now operating purely off recurring revenue and organic sales.| Includes $325k Inventory
Asking Price
$ 550,000
/ 0.48 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 6,393,023
TTM Profit
$ 1,141,510
Net Profit Margin
18%
Site Age
1 Year
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$6,393,023
$1,141,510
$532,752
Monthly Revenue
$95,126
Monthly Profit
Shopify | Health and Beauty
This brand is a high-growth player in the women's health supplement market, focusing on three of the most in-demand categories: vaginal health, UTI prevention, and GLP-1 appetite support. The business has reached $6.39M in TTM revenue, with $1.14M in profit, driven by subscriptions and highly profitable products. The brand operates on Shopify and boasts a subscription base with a 10% blended churn in the past 90 days. With a fully optimized supply chain and a lean team, the brand is operationally simple, requiring minimal owner involvement, and is ready for further expansion. The brand benefits from having its manufacturing and fulfillment operations under one roof, ensuring quick order processing and zero freight risk.
Why This Opportunity Exists
Numara’s founders have shifted their full operational focus to other ventures, and as a result, the brand has been running on autopilot for several months. Paid acquisition was shut off in July 2025, and no new creatives, management oversight, or growth initiatives have been deployed since.
The owners simply no longer have the bandwidth to continue scaling the brand, creating an opening for a buyer to step in at an attractive valuation.
Current State of the Business
Despite the absence of paid traffic and marketing activity, the brand continues to generate $103K in recurring revenue, supported by a large subscription base and strong product stickiness.
Key points:
- MRR declined from $160K in August to $103K in November, reflecting the cessation of paid acquisition
- The business still maintains ~60% net profit margins, underscoring the efficiency of the subscription engine.
- No ads, no creative testing, and no operational management have occurred since July.
- The infrastructure remains intact: patented products, clinically backed formulations, and $325K of ready inventory with U.S. manufacturing and fulfillment capable of same-day processing.
Snapshot:
- TTM Revenue: $6.39M
- TTM Profit: $1.14M
- Gross Margin: ~60% (recent 3-month average)
- AOV: $44.77
- LTV: $111.80
- CAC (historical): ~$27–40
- Channels: 100% Shopify
- Active Subscriptions: 8,330
- Churn: 10% Average
- Active MRR: $103K (last 30 days)
- Inventory: ~$325K (already paid)
SKU Performance:
- Feminine Balance Gummies: 80% of revenue
- pH Balancing Gummy: 6%
- Other SKUs: Remaining revenue share
This brand has significant growth potential due to its established customer base, high-margin products, and untapped channels. A new owner can capitalize on these opportunities to drive rapid growth.
Key Opportunities:
- Reactivate paid acquisition, with historically low CACs on Meta and Google.
- Launch on Amazon and TikTok Shop to reach broader audiences and increase sales.
- Introduce new hero SKUs in categories like hormone balance, gut health, and menopause support.
- Explore retail and wholesale opportunities in high-quality wellness stores and clinics.
At the current price point, the risk profile is relatively limited. The transaction includes $300K of finished inventory and the brand generates $103K in monthly recurring revenue, with a churn rate around 10%. Even with conservative assumptions, a buyer can reasonably expect to recover their investment within 6 months through existing MRR and the liquidation value of inventory.
Managing this business effectively will require proficiency in digital marketing, particularly in paid social and email strategies. The buyer should be familiar with Shopify operations, customer retention strategies, and scaling subscription models.
Skills Required:
- Paid media acquisition on Meta and Google
- Shopify store management
- Email/SMS marketing and retention flows
- Customer support and team management
- Basic understanding of product fulfillment and inventory management
Post-sale, the seller will provide a seamless transition, including a full handover of operational knowledge, marketing strategies, and ongoing creative direction. The seller is committed to ensuring the new owner understands all processes, from product fulfillment to customer engagement strategies.
This opportunity is priced attractively due to the seller’s desire to reallocate capital toward a different venture, unrelated to the brand. The seller requires liquidity in a short timeframe, which makes the current pricing ideal for a quick transaction. The business is primed for growth, and the seller expects a competitive process given the brand’s strong fundamentals.
Financial Statistics
USD $33
CAC
USD $44
AOV
USD $111
LTV
USD $1.33
MER
Profit Margin
18%
Profit Multiple
0.48x
Revenue Multiple
1.4x
Deal Summary
-
Domain: mynumara.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable): Included
-
Social Media Accounts:
- Brand Assets:
- Email Agency, Creative Strategist, Google Agency, Freelance Editors, Customer Support, Ecom Accountants
The owner currently dedicates approximately 10-15 hours per week, primarily focused on reviewing sales reports and overseeing business operations. Post-sale, the owner is committed to a smooth transition, ensuring a comprehensive handover of operational knowledge, marketing strategies, and creative direction to facilitate continued success.
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