This brand is a high-growth player in the women's health supplement market, focusing on three of the most in-demand categories: vaginal health, UTI prevention, and GLP-1 appetite support. The business has reached $6.39M in TTM revenue, with $1.14M in profit, driven by subscriptions and highly profitable products. The brand operates on Shopify and boasts a subscription base with a 10% blended churn in the past 90 days. With a fully optimized supply chain and a lean team, the brand is operationally simple, requiring minimal owner involvement, and is ready for further expansion. The brand benefits from having its manufacturing and fulfillment operations under one roof, ensuring quick order processing and zero freight risk.
 

Why This Opportunity Exists

Numara’s founders have shifted their full operational focus to other ventures, and as a result, the brand has been running on autopilot for several months. Paid acquisition was shut off in July 2025, and no new creatives, management oversight, or growth initiatives have been deployed since.

The owners simply no longer have the bandwidth to continue scaling the brand, creating an opening for a buyer to step in at an attractive valuation.

 

Current State of the Business

Despite the absence of paid traffic and marketing activity, the brand continues to generate $103K in recurring revenue, supported by a large subscription base and strong product stickiness.

Key points:

• MRR declined from $160K in August to $103K in November, reflecting the cessation of paid acquisition 
• The business still maintains ~60% net profit margins, underscoring the efficiency of the subscription engine.
• No ads, no creative testing, and no operational management have occurred since July.
• The infrastructure remains intact: patented products, clinically backed formulations, and $325K of ready inventory with U.S. manufacturing and fulfillment capable of same-day processing.

Snapshot:

• TTM Revenue: $6.39M
• TTM Profit: $1.14M
• Gross Margin: ~60% (recent 3-month average)
• AOV: $44.77
• LTV: $111.80
• CAC (historical): ~$27–40
• Channels: 100% Shopify
• Active Subscriptions: 8,330
• Churn: 10% Average
• Active MRR: $103K (last 30 days)
• Inventory: ~$325K (already paid)

SKU Performance:

• Feminine Balance Gummies: 80% of revenue
• pH Balancing Gummy: 6%
• Other SKUs: Remaining revenue share