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Lifestyle
Verified Listing
Shopify | Lifestyle
Fast-Growing E-Commerce Travel Bag Brand with $318K TTM Revenue & $145K TTM Profit. Scalable Dropshipping Model, Fully Optimized DTC Operations.
Asking Price
$ 200,000
/ 1.37 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 318,308
TTM Profit
$ 145,689
Net Profit Margin
46%
Site Age
2 Years
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$318,308
$145,689
$26,526
Monthly Revenue
$12,141
Monthly Profit
Shopify | Lifestyle
This fast-growing e-commerce brand specializes in a wide range of travel bags, backpacks, and shoulder bags. With strong brand presence across the United States, the business generates a consistent $318.3K in TTM revenue and $145.6K in profit, backed by a dropshipping model. The business operates on a fully optimized Shopify platform and predominantly relies on Facebook and Instagram advertising to drive traffic. With minimal seasonality and a solid customer base, this brand has the potential for immediate scale with the right buyer.
Snapshot:
- TTM Revenue: $318.3K
- TTM Profit: $145.6K
- Net Margin: 45%+
- AOV: $120-$130
- CAC (Facebook): $27.71
- LTV: ~$130-140
- Top Markets: USA (70-80%), UK/AUS/Canada (10-20%)
SKU Performance:
- Travel Bags – High demand across all markets
- Backpacks – Significant portion of revenue
- Shoulder Bags – Niche yet profitable segment
Acquisition Engine & Profitability:
- Facebook Ads - Consistent ROAS of 4.52x
- High customer retention despite low repeat purchase rate
This business has numerous untapped growth opportunities, particularly in expanding its digital marketing efforts and product diversification. A new owner could quickly scale operations by leveraging existing assets and tapping into additional acquisition channels.
Key Opportunities:
- Launch on Amazon to capitalize on high-ROI growth for travel-related products.
- Expand into TikTok, YouTube, and influencer marketing for broader exposure.
- Introduce new product lines such as luggage accessories or travel essentials.
- Explore wholesale opportunities with boutique retailers globally.
The primary risk stems from the heavy reliance on Facebook and Instagram for traffic generation. Any changes in platform policies or advertising costs could affect profitability. Additionally, while the dropshipping model offers flexibility, any disruptions in supplier relationships could impact order fulfillment. A strategic move would be diversifying marketing channels and strengthening supplier relationships to mitigate these risks.
The ideal buyer would need a combination of digital marketing expertise and operational understanding to successfully manage the business. Given the strong reliance on Facebook advertising, a buyer should be comfortable optimizing ad campaigns and interpreting metrics. Basic e-commerce knowledge and customer service skills are essential to ensure smooth daily operations.
Required Skills:
- Digital marketing (Facebook Ads Manager, ad optimization)
- Analytical thinking (interpreting ad data, making decisions based on metrics)
- Customer service management
- Basic Shopify platform experience
Post-sale, the seller will provide a comprehensive 30-day transition period to ensure the new owner is equipped to manage all aspects of the business. This includes training on Facebook ads management, order fulfillment, and customer service. The seller will also provide access to key supplier contacts and all relevant documentation.
The business is being sold as the seller is consolidating their e-commerce portfolio to focus on higher-growth ventures. Although profitable and well-established, the seller needs to reallocate resources to other projects. This is a strategic decision rather than a distressed sale, ensuring a fair price for the right buyer.
Financial Statistics
USD $30
CAC
USD $130
AOV
USD $135
LTV
USD $4.33
MER
Profit Margin
46%
Profit Multiple
1.37x
Revenue Multiple
1.4x
Deal Summary
-
Domain: Bagacy.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): N/A
- Pending/File Patents (If applicable): N/A
-
Social Media Accounts:
- Brand Assets:
- CS_Agent,Ad_Buyer,Designer
Weekly workload: 10 to 12 hours
Includes: Daily ad checks, order processing, customer service, and weekly ad optimization, supplier communication, and product research.
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