Shopify | Health and Beauty
High-growth cosmetics business specializing in hair care solutions tailored to unique hair types, featuring advanced, eco-conscious formulas and a loyal client base.
Asking Price
$ 1,150,000
/ 2.41 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
Yearly Revenue
$ 1,196,254
Yearly Profit
$ 628,448
Net Profit Margin
53%
Site Age
3.5 Years
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$9,051,334
TTM Revenue
$628,448
Yearly Profit
0%
Revenue increase (%) YoY
0%
Profit increase (%) YoY
Shopify | Health and Beauty
This profitable cosmetics business, distinguished by its unique Brazilian straightening formula specifically crafted for North African and Mediterranean hair types, has built a stronghold in European markets. With high-quality, EU-compliant products manufactured in Morocco, the brand is distributed globally and featured in top salons, showcasing a proven record of substantial sales growth and impressive returns on advertising. Its effective production cycle, streamlined logistics through the Rotterdam center, and reliable supplier partnerships ensure consistent quality, positioning this business for further international expansion.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
53%
Profit Multiple
2.41x
Revenue Multiple
1.4x
This cosmetics brand is primed for global expansion, with innovative, high-quality hair care formulas and strong e-commerce performance that supports international growth. A new owner can capitalize on its high conversion rates and eco-conscious appeal by expanding partnerships with salons, diversifying online channels, and introducing new product lines to serve a broader range of hair care needs. With sustainable packaging and a commitment to quality, the brand is ideally positioned to capture the rising demand for environmentally friendly beauty solutions.
As with many high-demand sectors, there are risks associated with maintaining stock availability and ensuring smooth logistics to meet customer demand. This business relies on a streamlined supply chain that includes international transportation, making it susceptible to delays if logistics are disrupted. To mitigate these risks, the business requires efficient inventory management, reliable supplier relations, and careful oversight of logistics from Morocco to Europe, ensuring that stock levels meet demand without compromising quality or delivery times.
Successfully managing this business requires a strong foundation in e-commerce operations, digital marketing, and supply chain oversight. Valuable skills include expertise in international logistics, cosmetics product management, and customer retention—especially through strategic email marketing, a significant revenue driver. Building and sustaining supplier relationships and understanding market trends are essential for ensuring inventory stability and meeting evolving customer demands.
After the sale, the business owner will provide extensive support, including insights into current product formulations, supply chain connections, and marketing strategies. A handover period will ensure the new owner gains a thorough understanding of daily operations, customer management, and logistical coordination.
The current owners are selling to focus on balancing professional and personal lives while pursuing investment opportunities in the real estate sector. They believe a dedicated new owner can take this thriving brand to even greater heights.
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