This established e-commerce business is a pioneer in offering complete at-home hair straightening kits, providing customers with salon-quality results. With a unique and exclusive formula, it has built a strong reputation in the market, supported by over 741 verified customer reviews and an extremely low refund rate of just 1.3%. Generating €197,674 in revenue with high net margins of 25%, the brand enjoys a loyal customer base of over 11,000 individuals. Its strong organic growth and successful influencer collaborations make it a compelling acquisition opportunity.