This direct-to-consumer brand taps into a largely underserved niche by marketing electric razors—traditionally male-focused—to a female audience. Launched in September 2024, the business has experienced strong early traction through a strategic blend of Meta and Google advertising. With fully branded products and a vast library of user-generated content, the business is designed for scalability. It operates on a lean structure, backed by a reliable supplier who fronts inventory, significantly easing cash flow constraints.