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Health and Wellness
Verified Listing
Shopify | Health and Wellness
Profitable consumer wellness brand offering non-invasive device-based solutions for recurring everyday health conditions. Generated $3.36M net sales and $506.6K EBITDA in the LTM to March 2026, equivalent to c.15% EBITDA margin, with 73% gross margin, and a 140K+ direct customer database. The business has scaled from $3M gross sales / $300K EBITDA in LTM Mar 2025 to its current run-rate while also building a fast-growing Amazon channel. The business holds international trademark protection, relevant product certifications for global sale, and a next-generation modular platform that is production-ready but not yet launched as a standalone offering, representing a significant near-term growth lever.
Asking Price
$ 1,100,000
/ 2.17 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 3,365,814
TTM Profit
$ 506,652
Net Profit Margin
15%
Site Age
2 Years
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$3,365,814
$506,652
$280,485
Monthly Revenue
$42,221
Monthly Profit
Shopify | Health and Wellness
The company is a digital-first health and wellness brand built around a device-led proposition addressing common recurring conditions through a non-pharmaceutical consumer offering. Founded in late 2023, the business has developed clear product-market fit evidenced by 1,800+ verified customer reviews averaging 4.5+ stars, a 1.6% return rate on gross sales in the LTM to March 2026, and an 12% repeat buyer rate, achieved with minimal monetization of retention infrastructure to date. Revenue is generated through a direct-to-consumer storefront supported by paid acquisition, a fast-growing US marketplace channel that contributed $700K gross sales in LTM Mar 2026, and an early-stage subscription layer.
The current product range includes a health and wellness device, accessory and refill products, and a next-generation premium platform with patent-protected technology designed to broaden the addressable use case and reduce seasonality. The premium products are currently sold only as post-purchase upsells, not yet as standalone front-end offers - launching them independently is the single largest near-term growth opportunity. The business has also recently introduced a recurring revenue layer through a digital app subscription and consumable refills, generating c.$6K MRR in month one.
|
Channels |
Commercial Engine |
Operations |
|
DTC storefront and US marketplace presence |
Core device sales, post-purchase upgrades, accessories and subscriptions |
Outsourced manufacturing, 3PL fulfilment and marketplace logistics |
The growth case is practical rather than speculative, supported by existing assets that have not yet been activated. The business moved from $300K EBITDA in LTM Mar 2025 to $506K EBITDA in LTM Mar 2026, while Q1 2026 delivered $1.1M gross sales, $900K net sales and $200K EBITDA, implying a 25% EBITDA margin. Several specific levers remain available to a buyer who can commit capital, talent, and execution focus.
• Launch the premium next-generation system as a standalone front-end offer. Currently sold only as a post-purchase upsell, this patent-protected product carries 86-90% gross margins and is priced at 2-7x the leading SKU - production-ready with manufacturing quotes already secured.
• Expand marketplace distribution internationally. The US marketplace channel generated $700K gross sales in LTM Mar 2026 and $400K gross sales in Q1 2026 via a replicable agency-managed playbook. European marketplaces are still to be entered and has potential to achieve the same success as the US.
• Monetize the 140K+ customer database, of which 80K are active email profiles currently used only for transactional communications. Cross-sell, winback, referral, and subscription flows have never been deployed - representing near-zero-CAC revenue from day one.
• Scale recurring revenue through digital subscriptions, refill products, and consumable attachments. An initial subscription offering launched in early 2026 validated demand immediately, achieving c.$6K MRR in its first month at 3-5% checkout conversion.
The main risks are visible and underwritable, but they need to be understood clearly at the outset.
• Paid media dependency. Customer acquisition has historically relied on paid channels, making performance sensitive to ad efficiency and platform stability. Mitigant: the marketplace channel reached $700K gross sales in LTM Mar 2026, a 140K+ email and buyer database remains under-monetized, subscriptions provide recurring revenue, and influencer / affiliate channels are entirely untapped.
• Seasonality. The original hero product indexes to colder months. Mitigant: the next-generation premium product targets year-round conditions, and the marketplace channel is providing some diversification from DTC seasonality as it grows as a share of revenue.
• Revenue concentration within the core product family. The business is still substantially driven by its lead device proposition. Mitigant: the patent-protected premium platform and subscription layer are validated and ready for standalone launch, with marketplace catalog expansion offering an immediate diversification path.
|
Capability |
Why it matters |
|
Performance marketing oversight |
Meta and paid acquisition management; creative testing discipline |
|
DTC operations and CRO |
Offer architecture, funnel management, landing page optimization |
|
Lifecycle marketing |
Email, SMS, winback, subscription and database monetization |
|
Supply chain coordination |
Manufacturer, 3PL and inventory planning oversight |
|
Marketplace scaling |
Channel expansion, listing management and agency supervision |
The founders are prepared to provide a structured handover of up to one month, covering advertising strategy, supplier relationships, funnel architecture, operating processes, platform credentials, and introductions to key partners including agencies and contractors. Support beyond the transition period is expected to be limited, as the founders intend to focus on a separate venture in an unrelated space.
The founders have launched another venture in an unrelated category and wish to redirect attention and resources. The business is therefore being offered at an inflection point: Q1 2026 delivered $1.1M gross sales, $900K net sales and $200K EBITDA, the marketplace channel is scaling rapidly, subscriptions have been validated, and a patent-protected next-generation product is production-ready. A buyer inherits proven traction and clear upside that the current team simply cannot pursue in parallel.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
15%
Profit Multiple
2.17x
Revenue Multiple
1.4x
Deal Summary
-
Domain: try-nomore.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- 1 Founder, 2 Co Founders, Search advertising agency-managed, Marketplace PPC agency-managed, Customer support rep, Web development contractor
Current founder involvement is approximately 30 hours per week across two co-founders, covering creative strategy, funnel performance, supply chain coordination, customer support oversight, and financial monitoring. Key specialist functions are already outsourced: search advertising and marketplace PPC are fully agency-managed, and customer support and web development are handled by contractors. This gives a buyer a workable operational base from which to professionalize further.
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